Events and communications working group

This is the second in a series of posts sharing the work of the first cohort of the Master Gardener Diversity, Equity and Inclusion Taskforce. See overview for general information and background. 

Celebrating and centering diversity, equity and inclusion was the focus of this working group. They identified areas to raise the recognition of DEI by communicating through events, highlighting the diversity of gardeners, and celebrating themes of inclusion and equity in our social media.

While most of the work of the other working groups was behind the scenes, the work in this committee was public-facing. It recognized the importance of consistently communicating the program’s recognition, celebration, and representation of diversity among gardeners.  

Events

Movie: Gather, followed by a discussion with Dr. Samantha Chisholm Hatfield and Dr. David Lewis (online). Attended live by 1,100. 

Movie: The Ants and the Grasshopper, followed by a discussion with Vivek Shandas (online). Attended live by 500.Talk:

Abra Lee talk, “The future is in our hands.” (online). Attended live by 600.  

Project: The Culture of Gardening

Gardening provides a safe space for reflection, a connection to heritage, and a celebration of identity. But popular culture and the horticultural industry have historically left many voices out. The Culture of Gardening storytelling initiative creates a space for all to feel seen and heard — and share the experiences that mean the most to them. Created in April 2021 through the OSU Extension Master Gardener DEI Taskforce, the Culture of Gardening is a collection of personal stories gathered through interviews by a small team of Master Gardener faculty and volunteers, presented as an OSU Extension blog, and then distributed through social media. Each story is shared in the interviewee’s exact words to preserve authenticity. Topics include gardening as a source of healing, foods passed on from generation to generation, family history, connection to community, and more.  The goals for the project include amplifying diverse voices in gardening and highlighting cultural connections to growing a plant. The work demonstrates and centers on the importance of gardeners and gardening to connect inter-and cross-culturally and to honor and attract a more diverse group of Master Gardener volunteers. The project demonstrates “diversity in action.”  Some posts include recipes used in the preparation of food grown in the gardens, ranging from a grandmother’s gyoza recipe using homegrown Nira, to raita made with homegrown cucumbers.  Short quotes from the full stories shared on the blog are posted in social media, along with photos, linking to the full stories on the blog.  

The stories we share in the Master Gardener program are an important representation of who is seen as gardeners in the community: these stories ensure representation of a vital and growing demographic of gardeners connecting to themselves, community, culture, and ancestors, all through the beauty of gardening.  

  • Website: 18 posts, 1,552 views, 866
  • Facebook: each post reaches approx. 5,500 and engages 150-500. The current reach is 168,000. 8 posts have been made on Facebook.
  • Instagram: The current reach on Instagram is 8,700. Additional posts are made to Stories, and one Instagram Live event was broadcast. 

This is an ongoing project, engaging volunteers, faculty, and staff in sharing these stories. It was identified as a major example of diverse representation in OSU Extension communications. In addition, it was featured in OSU Office of Institutional Diversity’s magazine Taking Action, a publication that aims to highlight the rich diversity of equity work at the university. 

Heritage months and identity recognitions

Celebrating the history and contributions of historically marginalized identities offers the opportunity for our community of gardeners to learn more about the people, traditions, history, and current experiences within our communities. A calendar was created and adopted to communicate through the year in our social media channels. These include months celebrating Black history (February), women’s history (March), Asian American and Pacific Islander heritage (May), Pride (June), Hispanic heritage, and Native American heritage (November). Social media posts were published, generating celebration and discussion, and many expressed gratitude for the recognition. 

This is the second in a series of posts sharing the work of the first cohort of the Master Gardener Diversity, Equity and Inclusion Taskforce. See overview for general information and background. 

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