1. Audio Audio Audio!
Audio is just as important, if not more important, than the video. Most people are willing to tolerate bad video if there is good audio, but not the other way around. Ecampus has wireless lavaliere mics (the little black mic that clips on to your shirt) that can be checked out with the camera to capture good audio.
2. Consider your Background
What is the background of your video is just as important as the subject of the video. Avoid windows in the background or shooting with the sun at your back. Flip cameras have no control over exposure so they adjust according to the brightest light in the frame. If you are shooting in your office with your back to the window, the camera will adjust to the light outside which will make you, the subject, really dark and underexposed. Also make sure there are no plants, pillars, signs or anything right behind your head or that “split the frame in half”. These are common distractions that pull focus away from the subject
3. Keep the Camera Steady
Handheld, shaky, video is very distracting. If you have a tripod, use it. Ecampus has small, desktop tripods, which work well for placing the camera on a table or shelf.
4. Here is a link to the OSU guidelines on shooting video http://oregonstate.edu/brand/video-best-practices