This article is the first of a two-part series on producing video interviews featuring guest experts for online courses. Part I focuses on planning while Part II will address the faculty role in the video interview production process.
Part I: Planning With A Purpose
Interviews of guest experts are valuable forms of course media because they can serve a number of instructional purposes. Traditionally classroom instructors might consider including guest experts as part of instruction to…
- Connect learning with an authority in the field.
- Communicate what the practices are in a given field.
- Describe the nature of work of a professional in a given field.
- Show important work environments or processes.
- Introduce a second, collaborative voice to instruction (Laist, 2015).
One of the common ways instructors incorporate the expert’s voice into a course is by inviting a guest speaker into the classroom. Or, class members might travel to a field location where the person being interviewed works. In both cases the experience of the guest expert interview is live and located where the interview occurs. The synchronous live interview, a staple of on-campus courses, is problematic for online instruction.
Online instruction is shaped by the nature of the online environment. Asynchronous class sessions, the remoteness of learners, and limited access to field sites would seem to limit the use of guest experts. Ecampus instructors are moving beyond those limitations by creating carefully planned and professionally produced video interviews of guest experts in order to leverage the instructional benefits of interviews for their online courses. An example of this is a media project produced for Dr. Hilary Boudet’s course PPOL 441/541 Energy and Society, offered by Oregon State University’s School of Public Policy.
Dr. Boudet worked with the Ecampus video team to re-imagine a traditional live field site visit to the O.H. Hinsdale Wave Research Lab at Oregon State University as a series of guest expert video interviews. Dr. Boudet carefully planned the interview process and served as the on-camera host in the video interview series. Three OSU scientists served as the guest experts in the on-site interviews. Because of careful planning, primary interviews and recording were completed in half a day.
The guest expert interview recordings, and subsequent video editing, resulted in the production of four videos ranging in length from ten to twenty minutes each. The interviews represent approximately one hour of video content for the PPOL 441/541 Energy and Society course. You can view the first of the four video interviews by clicking on the image from the video below.
As the video interview planner, Dr. Boudet made a number of key decisions regarding video interview structure and content. We will highlight these decisions as answers to the 5 W’s of video interviews: Who, What, When, Where, Why and also How.
You may want to think through answers to these questions when you plan a similar project. Let’s take a look at each of these questions in the context of the PPOL 441/551 video.
Why are you doing the video interview?
In the case of PPOL 441/541, Dr. Boudet wanted to capture the instructional value of a field site visit and conversations with scientists related to that site. So being on location was essential. She wanted to show the O.H. Hinsdale Wave Research Lab and use it as a vehicle to discuss how the lab and Oregon State University researchers contribute to the larger social conversation about wave energy and social issues related to its use in coastal communities.
What is the subject of the video interview (s)?
Dr. Boudet identified four independent but related topics she wanted to address with the guest experts. The topics are listed below.
- Introduction to the O.H. Hinsdale Wave Research Lab
- Introduction to Wave Energy Technology
- Human Dimensions of Wave Energy
- Community Outreach and Engagement
Each of these topics fits well within the learning outcomes for the Energy and Society course. In this instance, Dr. Boudet had a clear story arc in mind when selecting topics. She structured the video segments to address each topic and conducted each interview as its own story that supported the larger learning arc. Having a clear vision for the use of guest expert video interviews helps guide video production on-site and also informs the final video editing process.
Where will the interview be recorded?
Prior field visits to the O.H. Hinsdale Wave Research Lab helped Dr. Boudet work with both the guest experts and video production team in thinking through locations for interviews and what needed to appear in the video. Understanding the O.H. Hinsdale Wave Research Lab also helped in deciding what aspects of the lab and props would be ideal to record for each video interview. It is clear What and Where are two closely related planning questions. In general on-site video production requires a large space for staging and a quiet space for recording. The interview recording site must also be relevant to the subject being addressed. If you do not have a recording space available Ecampus has a studio facility that can be used.
Who is to be interviewed?
Dr. Boudet had a clear plan to bring expert voices into the video interview. The guests to the class served as scientific experts as well as guides to the facility being visited. In the case of the PPOL 441/541 video interviews, Dr. Boudet chose to have the scientists appear on screen and to also appear herself. This is a key decision that shapes the planning and production process of the video interviews. As you might imagine, the technical demands of having one person on camera is different from having two people. Recording equipment needs and subsequent editing approaches are impacted by the number of people included “on camera” in any interview scenario.
When will the interview occur?
Scheduling interview recording involves coordinating your own schedule with Ecampus video staff and your guest expert(s). In the case of PPOL 441/541, Dr. Boudet arranged to have all interviews recorded at the same facility but in different spaces. Additionally, the interview times were coordinated to facilitate the video production team being present for a large block of time when all guest expert interviews could be recorded. After primary recording, the video production staff returned briefly to the O.H. Hinsdale Wave Research Lab to record b-roll content; shots of the facility without any people. This is a common process in video production.
The last important question to be asked is…
How will you prepare?
Part of preparation for a video interview is embedded in the answer to our previous questions. But preparing the content of the actual interview also requires planning. Dr. Boudet prepared a list of questions that she wanted to have addressed as part of the interview. She shared the purpose of the interview and her questions with the guest experts in advance. This collaborative effort contributed to a clear understanding of the intent of learning for all parties.
Sharing your questions with interviewees can be helpful. Asking guest experts not to memorize answers but to prepare with bullet points in mind will help the interview feel spontaneous.
There are obvious types of questions you will want to avoid. For instance, yes or no type questions can stunt an interview. Remember, the idea is get the instructional information you need. Be prepared to ask a question again if it is not answered the first time. Or, ask for clarifications to a response as part of the interview. Also provide opportunities at the end of the interview for experts to add anything they like. Remember you might get some great information and if it is not useful it can be edited out.
Preparing the physical interview space and interviewees is part of what the Ecampus video team does. They can provide tips on how to dress for a given interview, where to stand, where to look, and how to stage the interview space.
Now that we have answered some of the key questions in the video interview planning process watch the sample video posted above again. Can you see or hear the answers to the questions we have addressed?
About Part II:
Planning a guest expert video interview with a clear purpose in mind will shape the relevance, structure, and focus of the final video interview. In Part II of this video interview series, we will address the second half of video interview creation process; faculty collaboration with Ecampus video staff in the final stages of video interview production
Laist, R. (2015). Getting the Most out of Guest Experts Who Speak to Your Class. Faculty Focus | Higher Ed Teaching & Learning. Retrieved from https://www.facultyfocus.com/articles/curriculum-development/getting-the-most-out-of-guest-experts-who-speak-to-your-class/
Special thanks to Hilary Boudet, Heather Doherty, Rick Henry, Chris Lindberg, and Drew Olson for their contributions to this article.
If you are considering developing an online course with Ecampus, you may be curious how you will translate your lectures to the online format. There are several effective online lecture presentation formats available to faculty. They differ in the type of video recording required and the kind of post-production work required after the initial recording.
Each of the presentation formats can be effective, however the more complex types can offer additional advantages for your students. Why should you consider producing the most challenging of the five online lecture formats? To answer that question, we need to understand what exactly an interactive video lesson is. Let’s start by first looking at a sample interactive video lesson used in a fall 2017 course titled The Biology of Horticulture (HORT 301). You can watch a four minute excerpt of the twenty-minute interactive video lesson by selecting the image below:
As is seen in this excerpt the interactive video lesson has as its foundation a video recording of a Lightboard presentation. Layered over that recording are interactive elements that control video playback—sometimes pausing, other times auto-advancing to specific clips—or to progress through the lesson, trigger a student’s input of feedback, and, most importantly, increase the amount of student engagement in the lesson. In the case of HORT 301 the interactive element prompts the solving of a temperature indices formula. The base video could have been used by itself. However, it is the melding of the Lightboard presentation with the interactive feature that makes the interactive video lesson a highly engaging presentation for the online environment.
The model below proposes how the elements of personal and mediated communication immediacy are brought together to make an interactive video lesson a compelling experience.
In this project instructional design, in conjunction with visual design, video staging, and interaction design, was focused on solving the issue of how to teach a self-paced formula-drive lesson in the online environment. The result is an interactive video lesson that presents as a unified visual space that fosters an actual “see through” psychological perspective. Although clearly a media production, this approach to online lesson presentation implies an unmediated learning experience.
It is enhanced by the camera literally seeing through the Lightboard glass to the instructor conducting the lesson fostering a sense instructor presence. This type of interactive lesson design is desirable because it presents classroom-like learning in a student-controlled online environment. The result is an interactive video lesson that is new in design format but familiar experientially.
Is Interactive Video For You?
A decision to adopt this approach to lesson design will likely be successful if you have a lesson that is formula driven. Certainly math subjects and many science subjects might benefit from this approach. Is it also applicable to humanities courses? Can you imagine teaching language, music, or poetry with an interactive video lesson? If you can, contact Ecampus. We would be glad to help you adopt this approach to lesson design for use in your online course.
In the classroom we often discuss readings and other sources of information. Because students are often accustomed to digital communications in which sources are rarely cited, they can benefit from guidance concerning your expectations regarding citation. The instructor for TCE 512, Psychology of the Adolescent, worked with Ecampus to create an infographic through which she provides such guidance.
This infographic is licensed under a Creative Commons license, so you can feel free to download and post it in your own courses. Also, remember that we enjoy collaborating with Ecampus instructors to create innovative resources, so if you have any interesting ideas we would love to work with you!
The multimedia developers at Ecampus have the tools and experience to quickly generate cartoons for your course, illustrating hard to describe (or photograph) concepts with a dash of charm. Here are three recent examples of the quick cartoons we can make – each completed in about a week – with some insights into the development process.
Looking for a way to bring pizzazz to your online course content? To gain your students’ attention? To use visual rhetoric to communicate complicated ideas succinctly, clearly, and persuasively? To inject some humor into an otherwise dry subject? To bring clarity to a muddy point? Whiteboard animations may be the solution!
Here’s an example Ecampus multimedia developers Warren Blyth and Drew Olson created with content by Linda Brewer from the department of Horticulture. (You can find more information here: http://agsci.oregonstate.edu/research/writingimpacts.)
How do you know if your content is right for this kind of presentation? Well, it should be relatively short. When read aloud, the script should take no more than three to five minutes in length. A script is necessary before beginning this kind of project so that the illustrations can be planned. It also helps if the content is vivid in some way — humorous, ironic, vivid in figurative language or imagery, or somehow able to be conveyed or partially conveyed in simple drawings.
How do you proceed if you’re interested in having this sort of resource in your online or hybrid class? Contact Ecampus!
Digital timelines are a great way to display a series of events in your online course. They can be used to capture historical events or a series of steps that occur in specific order, for example, a lab activity.
TimelineJS is an easy to use online tool that allows you to create a timeline by pulling in various types of online media such as video, images, and maps from easy to integrate sites such as Twitter, Flickr, Google Maps, YouTube, Vimeo, Vine, Dailymotion, Wikipedia, and SoundCloud. The magic happens in a Google spreadsheet and it is as simple as inserting dates, links, and text into the appropriate columns.
If you are interested in having Ecampus create a timeline for you using this tool, all you need to do is contact your instructional designer. Click the image above to view a timeline that was created for French 329, a course on francophone cultures and film.
For every concept you want to convey, there is a scale of understanding (from those who’ve never heard of it, to those who have PhDs in it). In many cases, those who really understand something well have trouble putting themselves into the shoes of others who are just setting out to learn it. This is why it is often hard to give a stranger directions when they don’t know the local streets or landmarks. The key to good explanation is: empathizing with your audience.
In May, I had the pleasure of seeing Lee LeFever speak at WebVisions 2013 in Portland, Oregon. His session, “The Art of Explanation,” was about crafting explanations in video form and it delivered my favorite takeaways from the show. I’d like share a few of these juicy insights with you, because they inform my multimedia work for CDT.
1. Audio Audio Audio!
Audio is just as important, if not more important, than the video. Most people are willing to tolerate bad video if there is good audio, but not the other way around. Ecampus has wireless lavaliere mics (the little black mic that clips on to your shirt) that can be checked out with the camera to capture good audio.
2. Consider your Background
What is the background of your video is just as important as the subject of the video. Avoid windows in the background or shooting with the sun at your back. Flip cameras have no control over exposure so they adjust according to the brightest light in the frame. If you are shooting in your office with your back to the window, the camera will adjust to the light outside which will make you, the subject, really dark and underexposed. Also make sure there are no plants, pillars, signs or anything right behind your head or that “split the frame in half”. These are common distractions that pull focus away from the subject
3. Keep the Camera Steady
Handheld, shaky, video is very distracting. If you have a tripod, use it. Ecampus has small, desktop tripods, which work well for placing the camera on a table or shelf.
4. Here is a link to the OSU guidelines on shooting video http://oregonstate.edu/brand/video-best-practices