If you’re about to graduate from school or are newly graduated, it’s no secret you either learn to thrive in a web-based economy or get left behind. With that in mind, it’s important for companies to set their sights on attracting a global audience for their brands. No longer will it suffice for a business to limit itself to local sales.
Says a representative of Digital PR, search engine results, plus a strong web and social media presence matters more now than ever. Via digital marketing and public relations, you can legitimately claim your chunk of the digital environment. That’s where a digital PR agency comes in.
Fact is, digital PR agencies are replacing the traditional PR agency at a rapid clip, making it a lucrative market for new grads who are not only good at creating smart content, but who also know their way around search engine optimization (SEO). According to a new report by Forbes, we’re living in a new fast-paced world that’s propped up by Gen Zers wishing to make their mark as fast as they can.
Marketing strategies in the 2020s are no different. Just because a marketing plan worked in the pre-pandemic days doesn’t mean it’s going to work in 2023 or beyond. Most young marketing managers are the first to recognize that your garden variety marketing plan just won’t cut it anymore.
Defining Digital PR
Says Forbes, the majority of the world is now using the web. This means in order to survive as a business person, you need a healthy and strong digital presence. This is where the relatively new concept of digital publicity or digital PR can assist you with scaling your brand. Doesn’t matter if you’re a professional writer working out of a Starbucks or a clothing drop-shipper working in your home kitchen, you need to think digitally and you need to act globally.
Digital PR is a tactic and a strategy that can boost a brand online. As a digital PR professional, you will work on a brand’s appearance, connect with journalists and content creators to get news stories published, and that highlight the brand’s leaders and their thinking.
You would also be working on a company’s SEO strategy which is of the highest priority since every business needs to appear high up in the Google rankings. When people are seeking out the best tradesperson, bar, restaurant, or hotel, they naturally do a Google search.
How Do You Go About Starting a Digital PR Campaign?
Much like in the traditional publicity world, you need to work an angle that’s newsworthy. You then will write a pitch that will target specific media markets.
As a businessperson, if you’re overwhelmed with work, and you don’t have time to do the PR on your own, then hiring a digital PR agency professional just might be the solution.
From a business perspective, when you first attempt to find the right digital PR firm for your company, it can be hard to know where to begin. But here are some tips on finding the right company.
This information is also valuable to those thinking of entering the digital PR industry since it’s important to know what to look for in a reputable agency.
Research is Key
You need to research which PR agencies would be a good fit for your particular company’s vision and goals. As a business owner, you need to figure out what audience you want to reach, plus you need to have a good understanding of your brand along with the digital PR strategies you would want to implement.
For instance, if its your goal to boost your SEO rankings, this will be a key factor in the kind of content a digital PR firm can provide. Plus, it will help them decide where to publish the content. You don’t even want to consider traditional print when it comes to boosting SEO. Traditional newspapers and magazines are so early 2000s. In the 2020s, only digital media will pass muster.
Maybe you’re looking to scale your company internationally? If that’s the case, you need to make sure the digital PR firm you choose has a good track record of helping clients with digital press coverage on an international scale.
The future of digital PR lies with the new generation of digital and content savvy young professionals who have lived and thrived with the web their entire lives. As a new business, you need to tap into this talent if your company is going to rise to the top of the search engine lists when people begin to seek you out for their wants and needs.