Instagram is a highly competitive platform with a vast user base of over 1 billion active users. To stand out amidst the noise and chaos, creators must employ various strategies to capture the audience’s attention. One coveted spot that everyone strives for is on the Instagram Explore page. Being featured on this page is a significant achievement because it instantly exposes you to a large and targeted audience
When it comes to Instagram, coming on Explore is like being exposed to millions of eyes. Your reach drastically increases, which eventually leads to growing instant Instagram followers, more likes, more engagement, more leads, and eventually revenue generation.
It is essential for every brand to prioritize getting featured on the Instagram Explore page because it guarantees exposure to their target audience who are specifically interested in similar content. This increased visibility brings numerous benefits to the brand.
Factors that matter for getting featured on the Explore Page include:
User Engagement:
Engagement plays a vital role in determining the visibility of your posts on the Explore page. While likes are a significant form of engagement, they are not the sole factor considered. Instagram also takes into account comments, shares, and saves. A high level of engagement signals to the algorithm that your content is resonating with your audience, making it more likely to be featured.
Content Relevance:
The algorithm assesses the relevance of your posts to each user’s interests. It considers the content they engage with, the accounts they follow, and their interaction history. Therefore, creating high-quality content that aligns with your target audience’s preferences and interests is essential for increased chances of Explore page features and once you get featured on Explore page, you will likely get free followers organically
Engagement Velocity:
Engagement velocity refers to the rate at which your post receives likes, comments, and other forms of engagement shortly after being shared. Rapid and sustained engagement shortly after posting can increase the likelihood of your content appearing on the Explore page.
Post Performance:
The overall performance of your post, including its engagement relative to your follower count, can influence Explore page visibility. A post that garners high engagement compared to your usual performance may be considered more valuable by the algorithm.
User Interaction:
Instagram takes into account how users interact with your content. If users regularly engage with your posts, share them, or save them for later, it signals to the algorithm that your content is valuable and may increase the likelihood of being featured on the Explore page.
How exactly does the Instagram algorithm work?
No one exactly knows. However, there are certain factors on the basis on which Instagram personalizes the Explore page:
- Posts that are the latest and see a lot of engagement
- The content one regularly engages with
- Accounts that you’re already following
- The types of posts that receive engagement from the people you follow.
The best answer is no one knows. It’s a very unpredictable thing and depends on a lot of factors. Only the number of likes can’t make it to the explore page. The Instagram algorithm also counts how many comments and engagement you are having, and the quality of followers or audience who are liking your content, that is, the followers count them as well.
Therefore, how many likes you get an hour is just one among several factors. You have a likely chance of getting on the Explore page with 100 likes as much as you have for 1000 likes. Focus on quality and marketing strategies. Numbers may fool you sometimes.
What are other factors which can help to get you on the Explore Page?
- Posting at the Right Time
- Using New Instagram Formats and Features
- Using Well-Researched Hashtags
- Posting Engaging and High-value content
- Investing in Paid Advertising
The Role of Likes:
While likes are an essential form of engagement, it’s important to note that the Explore page feature is not solely determined by the number of likes you receive. The algorithm considers a holistic view of various engagement metrics, content relevance, and user behavior. However, having a significant number of likes can indicate the popularity and appeal of your content, potentially increasing its chances of being featured.
Conclusion
The key takeaway is that getting featured on the Explore page doesn’t require complex tactics. It’s all about finding the right mix of creative content, utilizing strategies like hashtags, embracing new Instagram formats, incorporating paid ads, and understanding your audience’s needs. Achieving the perfect balance among these factors is the ideal approach to increase your chances of being featured on the Explore page..
