During the week of May 12, producers of the Ellen Degeneres Show contacted Oregon State University leadership to propose a plan to film a segment of the show on campus. A chance to show off the university’s beautiful people and campus on national television? Of course they said yes.
And just like that, plans for the May 21 event were in motion. Ellen would do a live segment from her studio with students in the quad. Going off the cue of Ellen’s Twitter hints to the public, we slowly (and strategically) released details to the public. Excitement grew quickly, even into rumors — the biggest that Ellen would be speaking at Commencement.
And then dropped the details.
During that four-day span, we set interaction records on Twitter and Facebook. Ellen’s 30 million followers helped us with that. On Twitter, our @OregonStateUniv handle was mentioned alongside @TheEllenShow handle 7,275 times.
Our followers also spiked, as seen in the bar graph below. The account gained 1,000 followers in just a few days.
Here’s a look at our top tweets.
6x normal reach:
Over on Facebook, we posted a photo of the event. It was seen by more than 100,000 impressions and received nearly 5,000 ‘likes.’ For context, our posts average between 800 and 1,000 ‘likes.’
One thing Ellen and her producers excel at is getting people to dress in theme for their events. At Oregon State, the theme was “dress up in your worst Dad outfits.” As expected, hilarity ensued, and we received a ton of awesome photos (see the Storify below).
This was our favorite by far, a whole family! –>
For a timeline of all the Ellen festivities, including more costumes, check out our Storify below. It was a blast! Beaver Nation represented well, as usual!