Social Media Tips and Tutorials

Facebook Page Unpublished?

Read this before you build a new page.

If you’ve ever had the unfortunate experience of having your Facebook group page unpublished, then you know getting it re-published can sometimes be a near impossible feat. The automated appeal process does not always offer the remedy you are looking for or the reason behind the original suspension of the page.

Do not despair! There is an alternative process that may help you get your page republished. Here is a step-by-step process that has been successful as recently as February of 2023.

Step-By-Step Process

Step 1: Do not panic and do not build a new page out of frustration until you have attempted to recover your page through this process.

Step 2: Navigate to this link:

Step 3: In the “Select Issue” section, select the “Other Issues” option.

Step 4: In the “Select Asset” section, select the page that is affected. If you don’t see the page, you may not have Administrator access to the page. Contact an administrator and have them move through this process.

Step 5: In the “Select Issue” section, select the “My Page was unpublished V2” option. If you don’t see that in the options, click on the “Load More” selection at the bottom of the section until you see this option or one that references a page being unpublished.

Step 6: A “Get Help” form will pop up and will prompt you to input your contact information as well as provide a brief description of the problem. It is recommended to use phrases such as “my page does not appear to violate any standards” and “I’d like to request a review” in your comments.

Step 7: Click the “Start Chat” button in the bottom right of the screen. The “Average Wait Time” noted on next to the button is not usually a reliable number so do not be discouraged when a 3 minute wait time is really 45 minutes:

Step 8: Once the chat is initiated, you will be asked to confirm elements of your comments from Step 6 above by the support technician. Make sure that you note your Case ID number for future reference.

Step 9: When you are chatting with the support technician, ensure that you request that your review is escalated and that you do not understand what terms your page violated in order to be unpublished.

Step 10: At some point, the technician will inform you that they have requested an internal review. They will ask if you want a transcript of the chat for your records – make sure you say “Yes” so you have a paper trail. This will also include your Case ID in case you forgot to write it down earlier.

Step 11: An internal review can take from 1 to 3 days, so do not be alarmed if you do not receive an update quickly. You can check the status of your case by again clicking on the original support link from Step 2 ( You should see a “Follow up on a recent case” with your recently submitted issue below it. When you click on that you will see this “Case Details” screen;

If you do not see an update you can request an update at the bottom of the screen. This should bump the request back up in the support queue.

What to do if this process fails?

You can resubmit requests or request updates as long as the case remains open. Once Facebook Support has closed it, you will have to create another request and go through the process again.

In most cases, this should result in your page being republished. If it does not, then there is something about your page (either how it was built, accessed or used by others) that violates Facebook community standards, advertising policies, or other terms of service. Should this be the case, you will, unfortunately, need to rebuild the page from scratch.

Social Media Tips and Tutorials

Best practices: Graphics for promoting events on social

Let’s talk about the best ways to do event promotion on social media. Yes, this means how to create eye-catchy graphics. As we dive deeper into this topic, I’ll break down ideas by each platform.


Here are image specs that you need to keep in mind when promoting your event on Facebook.

  • Facebook Event image specs: 1200 x 628
  • Native feed image specs: 1080 x 1080 (1:1 ratio)

Facebook Events:

Let’s start with creating a Facebook Event. When designing a graphic to be used in the event, you should keep in mind that you don’t have much space to cram every detail into the graphic. The event page itself can do that for you.

The best graphic you create is an eye-catchy image. Try a headshot of your speaker, a research photo, or a campus beauty picture. Add the title of the lecture or event to the graphic and that’s it. Images that are flooded with info and text will not help draw attention to the event.

Now when you go through the rest of the Facebook event setup, you can add more details including date, time, description of the event and how to register (if needed).

For example, this Facebook event cover isn’t too text-heavy but still has the title of the event.

Facebook timeline:

Just like Facebook Events, the best way to grab the attention of your audience is with a simple graphic. You can use the same image as you did in your event graphic. In this case, it is okay to add the date and time for your event. This graphic can also be used again if you wish to promote it on Twitter.

This example below is of how you can change up your Facebook event cover to be catered towards Facebook or Twitter.


Twitter is just like Facebook. You shouldn’t overpower your image with text. You have 280 characters that can help.

Here are image specs that you need to keep in mind.

  • Native feed image specs: 16×9 or 1080 x 1080 (1:1 ratio)


Event promotion on Instagram is good for engaging students. It’s better to use Instagram Stories rather than your native feed because Instagram is a photo and video sharing platform. People will not engage with text-heavy posts.

Here are image specs for Instagram:

  • Instagram Stories: 9×16
  • Native Feed: 4×5 (preferred since it takes up more of the screen) or 1080x 1080

Instagram Stories:

Using Instagram Stories to do event promotion is great. You are able to tweak your graphics to be the right specs and either use the “swipe up” feature if you have that or “Link in Bio” for any registration or more info you wish to provide.

Another way to use Instagram Stories is to have multiple cards/slides to deliver information about the event. Have a slide with the title and date and then another with time and location. This helps get all the info across without overcrowding one simple slide.

In the example below, the original image was tweaked to fit IG Stories and still has the most important info.

Instagram Feed:

The feed is not best for text graphics because Instagram is a photo and video sharing platform. People are less likely to engage with something too text-heavy. Try using Instagram Stories instead to help reach your audience. If you do want to post to your feed we suggest using a really high-quality photo– a headshot or campus beauty. In the copy, you can add all the details to the event and you can send people to “Link in Bio” if you need more space. If you have a link in your bio make sure it stays up for the duration of your event promotion.

Social Media Tips and Tutorials

Social Media Video Specs

A helpful guide of video specs for each social media platform to help everyone create great content.






  • Aspect ratio: 16:9 
  • File size: 128GB or 12 hours (whichever is less)
  • Length: 
    • Technical: 12 hours
    • Preferred: 1-10 min
  • Captions: CC on all videos unless they are integrated into the video already
  • Example: