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Social Media Tips and Tutorials

Best practices: Graphics for promoting events on social

Let’s talk about the best ways to do event promotion on social media. Yes, this means how to create eye-catchy graphics. As we dive deeper into this topic, I’ll break down ideas by each platform.

Facebook

Here are image specs that you need to keep in mind when promoting your event on Facebook.

  • Facebook Event image specs: 1920 x 1080
  • Native feed image specs: 1080 x 1080 (1:1 ratio)

Facebook Events:

Let’s start with creating a Facebook Event. When designing a graphic to be used in the event, you should keep in mind that you don’t have much space to cram every detail into the graphic. The event page itself can do that for you.

The best graphic you create is an eye-catchy image. Try a headshot of your speaker, a research photo, or a campus beauty picture. Add the title of the lecture or event to the graphic and that’s it. Images that are flooded with info and text will not help draw attention to the event.

Now when you go through the rest of the Facebook event setup, you can add more details including date, time, description of the event and how to register (if needed).

For example, this Facebook event cover isn’t too text-heavy but still has the title of the event.

Facebook timeline:

Just like Facebook Events, the best way to grab the attention of your audience is with a simple graphic. You can use the same image as you did in your event graphic. In this case, it is okay to add the date and time for your event. This graphic can also be used again if you wish to promote it on Twitter.

This example below is of how you can change up your Facebook event cover to be catered towards Facebook or Twitter.

Twitter

Twitter is just like Facebook. You shouldn’t overpower your image with text. You have 280 characters that can help.

Here are image specs that you need to keep in mind.

  • Native feed image specs: 16×9 or 1080 x 1080 (1:1 ratio)

Instagram

Event promotion on Instagram is good for engaging students. It’s better to use Instagram Stories rather than your native feed because Instagram is a photo and video sharing platform. People will not engage with text-heavy posts.

Here are image specs for Instagram:

  • Instagram Stories: 9×16
  • Native Feed: 4×5 (preferred since it takes up more of the screen) or 1080x 1080

Instagram Stories:

Using Instagram Stories to do event promotion is great. You are able to tweak your graphics to be the right specs and either use the “swipe up” feature if you have that or “Link in Bio” for any registration or more info you wish to provide.

Another way to use Instagram Stories is to have multiple cards/slides to deliver information about the event. Have a slide with the title and date and then another with time and location. This helps get all the info across without overcrowding one simple slide.

In the example below, the original image was tweaked to fit IG Stories and still has the most important info.

Instagram Feed:

The feed is not best for text graphics because Instagram is a photo and video sharing platform. People are less likely to engage with something too text-heavy. Try using Instagram Stories instead to help reach your audience. If you do want to post to your feed we suggest using a really high-quality photo– a headshot or campus beauty. In the copy, you can add all the details to the event and you can send people to “Link in Bio” if you need more space. If you have a link in your bio make sure it stays up for the duration of your event promotion.

Categories
Social Media Tips and Tutorials

Social Media Video Specs

A helpful guide of video specs for each social media platform to help everyone create great content.

Facebook

Twitter

Instagram

TikTok

YouTube

  • Aspect ratio: 16:9 
  • File size: 128GB or 12 hours (whichever is less)
  • Length: 
    • Technical: 12 hours
    • Preferred: 1-10 min
  • Captions: CC on all videos unless they are integrated into the video already
  • Example: https://www.youtube.com/watch?v=Iky7Rq8DJ0c
Categories
Social Media Tips and Tutorials

How to crosspost videos in Twitter Media Studio

Make sure you are logged in and viewing Studio.twitter.com or log in by going to Twitter Ads → Creatives tab → select Media.

Click the Upload button at the top-right of the page and select the video you want.

Give your video a name. For example, Benny learns how to cook | #GoBeavs

Select the best thumbnail. These should be catchy and draw in the viewers.

Next, click the sharing tab.

You can type the handle of the accounts you want to share with.
Example: @OregonState

Once completing the steps above, your video will be crossposted. However, it does not send a notification to the other account. It’s helpful to give them a heads up that you added it to their library.

How to know if a video has been crossposted to you:

In the upper left-hand corner where it says Library there is a dropdown menu. Click Shared Media to be able to view any content that has been crossposted to your account.

Once you are in the shared media section you can see everything that has been shared with you. To post, click the tweet button and add in your copy or other components. Then you can send it out directly or schedule for later! 

Crossposting will help us share content easily and collaborate more. If you have a big announcement or project coming up it doesn’t hurt to give people a heads up. Slack is a great tool for letting people know a video was crossposted.

We will not be able to share all content that is crossposted with us on the institutional level account (@oregonstate) but please don’t hesitate to share. We will do our best to integrate it into our schedule.