Four weeks ago (January 17, 2013), I asked if this blog was making a difference and asked that y’all post specific examples of how it is making that difference–I was/am looking for change, specifically. I said I would summarize the responses and post a periodic update. This is the first update.
I’ve gotten many (more than 50) posts on that blog. They are interesting. No one has offered me a specific example of how this blog is making a difference. Several agree that page views are NOT an adequate measure of effectiveness. Several (again) agreed that length of time of a visit might be a good indicator. A few are reading the blog for marketing tips; a few are using the blog to entice me to go to their blog–I don’t think so, especially when the response is in another language that I have to translate. (I’m sure this sounds elitist–not my intention, to be sure–rather just a time factor in finding a translator.) Most comments are just encouraging me to keep up the writing because it is 1) clear; 2) quickly loaded; 3) they like /love the blog/blog content; or 4) can be applied to their marketing strategy and their blog (that actually may be a change, only I’d have to do a lot of research to know if their site benefited). Some folks just make a comment that seems to be a non-sequitur.
So I really don’t know. Judging from the comments (random though they may be), people seem to be reading it. I am curious how many people regularly go to this blog–regularly like weekly, not once in a while). If I’m representative, I go to other blogs regularly, though not the same blogs each time, so I’m probably one of those once in a while people–even with evaluation blogs. There are so many out there and the number is growing. What I’ve learned is that the title of an individual blog is what captures the folks. Coming up with catchy titles is difficult; coming up with catchy titles which are maximized in search engines is even harder.
I didn’t post a survey this time; maybe I should. I will post another update in about a month.