Social media is an essential part of our lives now, and it’s becoming a competitive field where posts need to be in accordance with trends as fast as possible. Despite that, social media should still hold some value and spread helpful information in a way that’s accessible for everyone to understand. Therefore, infographics are a great way to improve your social media marketing because they allow you to use templates where information is put in a form that’s easy to grasp and aesthetically pleasing as well.
You can use an infographic maker to develop successful social media marketing. Here’s how!
Image source: https://unsplash.com/photos/jrh5lAq-mIs
They attract engagement
People’s primary sense is vision, which makes it our most used tool in identifying what’s in front of us for analyzing it. This is the reason people are more attracted to visuals because they can understand them better, rather than plain text or another form of content.
Infographics are part of the visual marketing strategy, in which you focus on providing qualitative and trustworthy visual representations of a subject related to your business. Using only text images won’t help you create a connection with your customers. But by creating eye-catching and persuasive figures containing stats and figures, you make one’s journey to learning easier and more accessible, leading to more credibility in your brand image.
Luckily, you don’t even have to create them yourself and spend too much time on making the perfect infographic. All you need to do is use templates and modify them to your liking while ensuring the information shown is valuable.
They can make your content go viral
Going viral these days can pave the way to success in a matter of hours, especially if you’re a small business and are growing organically. However, a small percentage of the success is also luck, so the perfect recipe for it is to post frequent infographics and increase their quality with time to ensure that your viral post will make people check out your social profile.
Infographics are also easy to share with other people since they’re easy to understand and perceive. Despite being the perfect type of content marketing for regular users, infographics have been used progressively more in the past four years among B2B marketers. This only shows that smaller businesses and enterprises use them more to catch people’s attention since they’re highly informative.
They prove you’re a professional
Although you can use already-made infographics, searching for information and making it easy to understand is not that easy. You need to search for trustworthy sources to back up your posts and provide proper phrasing in order to make your posts look expertly made.
By using more high-authority sources for your infographics, you’re slowly attracting people who are looking for valuable information to share. Therefore, by being among the trusted sources regarding news, data or information, you’ll be considered reliable for people to look up to when it comes to learning something new.
And the possibilities are limitless. You can use an infographic maker for creating:
- Timeline infographics if you want to show how a particular event has developed quickly and simply;
- Process infographics to help people understand complex processes by walking them through simple steps;
- Comparison infographics to compare certain products or services or top highlight advantages and disadvantages;
- Educative infographics to summarize lessons and engage your learning audience to make their learning process easier;
- Statistical infographics through which you can tell the story of how a product or a technique has provided certain results in your next business meeting;
And much more! As there are many templates for you to use that can fit almost any circumstance, you’ll impress your audience and make them come back to you for valuable data assembling.
They’re great for SEO
You’ve mostly heard that good writing is the only good way to increase your SEO ratings, but that’s not entirely true ―infographics can be a valuable tool, too, since they’re easier to grasp. As people click, like and share an infographic, Google might index your website higher due to the algorithm. That means the search engine will recognize your infographic-based content as shareable.
However, ranking your infographics high does not mean you won’t need to pay attention to keywords and choose the best strategy because, as they’re trending, you’d want your post to drive the perfect type of new visitor to your website, so you might need to work on these aspects too so that the infographics get to the people you need to sustain your business.
Infographics matter because they can help you rank higher in search engines, even organically, when used with other marketing strategies. For example, when someone is looking for information and needs it immediately, it’s normal to use the more straightforward visual method of grasping it rather than going through endless articles or posts. So, your strategy will always be a priority.
They’re easy to embed
Analyzed from a technical perspective, infographics are more portable and more accessible to embed than regular posts. That’s because people can share them quickly by embedding the code you included in your posted infographic directly into their pages so that it will link back to your site automatically, bringing more readers to your social page.
Embedding facilitates your social media marketing by:
- Boosting your site engagements;
- Reducing your bounce rate;
- Making your website more interesting;
- Driving visitors to your social profiles;
Embedding an infographic is easy. You need to generate your embed code and take care of the basic elements like height, width and other considerations to ensure that the infographic appears impeccable. Anyone who embeds it can share it while the quality stays the same.
Final thoughts
Infographics are an easy and efficient way to grow your social media marketing, as they’re quick to create, and you can find many interesting templates to comply with your needs. Infographics have plenty of benefits, including boosting your site engagement and creating a professional brand image of your business, so they’re necessary to use for any company.
