Recently I came across some old note of mine, from some meeting several years ago. I though it would be useful in my writing so I saved it; actually there were two notes that were similar in content. They both relate to blogging, although at the time I didn’t know I would be blogging.

I lump them all under the title of taking a stand, although stance would probably be more descriptive.

The notes are these:

  • Know your audience.target audience 2
  • Be proactive to anticipate needs.
  • Be reactive to meet needs.Needs UXPyramid500h-1
  • Be authentic.Authentic
  • Be direct.
  • Be unapologetic.

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How do you approach evaluation?

Are you the expert?

Do you work in partnership?

Are you one of the group?

To which question did you answer yes?

If you are the expert and know the most (not everything, no one know everything [although teenagers think they do]), you are probably “doing to”. Extension has been “doing to” for most of its existence. Continue reading

independence The US has been a country for 238 years. A long time. Perhaps it is an opportunity to reflect on what are the rights, privileges, and obligations of citizenship. Perhaps it is just another holiday. Perhaps it is just a time for blueberry pie and peach ice cream. Perhaps it is a…fill in the blank.

I’m not feeling particularly patriotic. I am feeling very evaluative. Recently I viewed a map indicating that on a US passport us-passportan individual could travel to 172 different countries. The only country passports which were more powerful (i.e., able to visit more countries) were UK, Finland and Sweden. I wonder to where (what country) can’t I travel on my US passport? That question requires evidence. That is evaluative. I value my US passport. My girls and I travel with them even though driver’s license would be easier.  (Being able to fly to Paris at a Continue reading

What makes a blog engaging?

We know that blogs and blogging outreach to community members–those who have subscribed as well as those using various search engines to find a topical response.

Do the various forms of accessing the blog make a difference in whether the reader is engaged?

This is not a casual question, dear Readers. I will be presenting a poster at the Engagement Scholarship Consortium in October (which will be held in Edmonton, Alberta). I want to know. I want to be able to present to the various audiences at that meeting what my readers think. I realize that reading evaluation blogs may yield a response that is different from reading blogs related to food, or sustainability, or food sustainability, or climate chaos, or parenthood, or some other topic. There are enough evaluation blogs populating the internet that I think that there is some interest. I think my readers are engaged. Continue reading

unintended-consequencesA colleague asked, “How do you design an evaluation that can identify unintended consequences?” This was based on a statement about methodologies that “only measure the extent to which intended results have been achieved and are not able to capture unintended outcomes (see AEA365). (The cartoon is attributed to Rob Cottingham.)

Really good question. Unintended consequences are just that–outcomes which are not what you think will happen with the program you are implementing. This is where program theory comes into play. When you model the program, you think of what you want to happen. What you want to happen is usually supported by the literature, not your gut (intuition may be useful for unintended, however). A logic model lists as outcome the “intended” outcomes (consequences). So you run your program and you get something else, not necessarily bad, just not what you expected; the outcome is unintended.

Program theory can advise you that other outcomes could happen. How do you design your evaluation so that you can capture those. Mazmanian in his 1998 study on intention to change had an unintended outcome; one that has applications to any adult learning experience (1). So what method do you use to get at these? A general question, open ended? Perhaps. Many (most?) people won’t respond to open ended questions–takes too much time. OK. I can live with that. So what do you do instead? What does the literature say could happen? Even if you didn’t design the program for that outcome. Ask that question. Along with the questions about what you expect to happen.

How would you represent this in your logic model–by the ubiquitous “other”? Perhaps. Certainly easy that way. Again, look at program theory. What does it say? Then use what is said there. Or use “other”–then you are getting back to the open ended questions and run the risk of not getting a response. If you only model “other”–do you really know what that “other” is?

I know that I won’t be able to get to world peace, so I look for what I can evaluate and since I doubt I’ll have enough money to actually go and observe behaviors (certainly the ideal), I have to ask a question. In your question asking, you want a response right? Then ask the specific question. Ask it in a way that elicits program influence–how confident the respondent is that X happened? How confident the respondent is that they can do X? How confident is the respondent that this outcome could have happened? You could ask if X happened (yes/no) and then ask the confidence questions (confidence questions are also known as self-efficacy). Bandura will be proud. See Bandure social cognitive theory  OR Bandura social learning theory  OR   Bandura self-efficacy (for discussions of self-efficacy and social learning).

mytwo cents

molly.

1. Mazmanian, P. E., Daffron, S. R., Johnson, R. E., Davis, D. A., Kantrowitz, M. P. (1998). Information about barriers to planned change: A randomized controlled trial involving continuing medical education lectures and commitment to change. Academic Medicine 73(8), 882-886.

On May 9, 2014, Dr. Don Kirkpatrick  Don Kirkpatrick photo died at the age of 90. His approach (called a model) to evaluation was developed in 1954 and has served the training and development arena well since then; it continues to do so.

For those of you who are not familiar with the Kirkpatrick model, here is a primer, albeit short. (There are extensive training programs for getting certified in this model, if you want to know more.)

Don Kirkpatrick, Ph. D. developed the Kirkpatrick model when he was a doctoral student; it was the subject of his dissertation which was defended in 1954.  There are four levels (they are color coded on the Kirkpatrick website) and I quote:

Level 1: Reaction

 

To what degree participants react favorably to the training

 

Level 2: Learning

 

To what degree participants acquire the intended knowledge, skills, attitudes, confidence and commitment based on their participation in a training event

 

Level 3: Behavior

 

To what degree participants apply what they learned during training when they are back on the job

 

Level 4: Results

                   To what degree targeted outcomes occur as a result of the training event and subsequent reinforcement

Sounds simple, right. (Reminiscent of a logic model’s short, medium, and long term outcomes).  He was the first to admit that it is difficult to get to level four (no world peace for this guy, unfortunately). We all know that behavior can be observed and reported, although self-report is fraught with problems (self-selection, desired response, other cognitive bias, etc.). Continue reading

Recently, I received the following comment: “In today’s world it’s virtually impossible to keep up with facebook, twitter, news, tv, movies email, texts, etc.”

It was in response to a blog post about making a difference. How do you know? Given that most of what was suggested happens in the virtual world, the play on words is interesting. How is it impossible–because there is too much information? because you are too distracted by the virtual part of all the information and get lost? because virtuality it is not clearly understood? because of something else?  I personally find I can get lost when I spend all day on line (virtual). It isn’t real, actually. I have no sense of what is happening and what isn’t happening. Even with the feeds from news lines, I find I have to double check my facts. Yet even as I say this, the virtual is expanding (go here). I have heard about Web 2.0; hadn’t heard about IoE (Internet of Everything)…the CEO of Cisco (John Chambers) stated that the IoE depends on the architecture, the systems integration. Is virtual the way of the world? It certainly isn’t the future any more; it is now. I have to ask, though, what about people…Given that much evaluation is now being done with the use of virtual tools, are we really understanding what difference is being made? Or are there just connections?

The individual continued with the comment by saying, “Keep up your small voice. Some are listening.” Those “listening” are certainly reflected in the number of comments I received on the posts about making a difference in the last two days (over 45).  This may certainly be a way of engaging; I know it is outreaching. It is only my small voice; it is rewarding to know that some are listening/reading. Even if they only stay a short while.

My two cents. (my small voice).StillSmallVoice

molly.

In a recent post, I said that 30 was the rule of thumb, i.e., 30 cases was the minimum needed in a group to be able to run inferential statistics and get meaningful results.  How do I know, a colleague asked? (Specifically,  “Would you say more about how it takes approximately 30 cases to get meaningful results, or a good place to find out more about that?”) When I was in graduate school, a classmate (who was into theoretical mathematics) showed me the mathematical formula for this rule of thumb. Of course I don’t remember the formula, only the result. So I went looking for the explanation. I found this site. Although my classmate did go into the details of the chi-square distribution and the formula computations, this article doesn’t do that. It even provides an Excel Demo for calculating sample size and verifying this rule of thumb. I am so relieved that there is another source besides my memory.

 

New Topic:

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I had a comment about last week’s post on Sustainability and Evaluation. I will share it here. I wonder what you readers think of this comment:

In preventive health/health promotion, ‘sustainability’ has generally been used to indicate that the intervention program, or elements of it, or benefits of it, are continued beyond the life of the funded program. It is about extending the value of the investment in a program, beyond the life of the funded program. So it’s about a legacy, about the continuation of things achieved, about leaving things, circumstances or communities better off than when you first arrived (more empowered, more resourceful, more able to continue improvements on their own).

I wonder how that fits with the definitions I provided? Is this a different sustainability? Does it speak to the future generations? Does that include equity and justice? Continue reading

Having just read Harold Jarche’s April 27, 2014 blog, making sense of the network era, about personal knowledge mastery (PKM), I am once again reminded about the challenge of evaluation. I am often asked, “Do you have a form I could use about…?” My nutrition and exercise questions notwithstanding (I do have notebooks of those), this makes evaluation sound like it is routine, standardized, or prepackaged rather than individualized, customized, or specific. For me, evaluation is about the exceptions to the rule; how the evaluation this week may have similarities to something I’ve done before (after all this time, I would hope so…), yet is so different; unique, specific.

You can’t expect to find a pre-made formsurvey 2 for your individual program (unless, of course you are replicating a previously established program). Evaluations are unique and the evaluation approach needs to match that unique program specialness. Whether the evaluation uses a survey, a focus group, or an observation (or any other data gathering approach), that approach to gathering data needs to focus on the evaluation question you want answered. You can start with “What difference did the program make?” Only you, the evaluator, can determine if you have enough resources to conduct the evaluation to answer the specific questions that result from what difference did the program make.  You probably do not have enough resources to determine if the program led your target audience to world peace; you might have enough resources to determine if the intention to do something different is there. You probably have enough resources to decide how to use your findings. It is so important that the findings be used; use may be how world peace may be accomplished.

demographics 4There are a few commonalities in data collection; those are the demographics, the data that tell you what your target audience looks like. Things like gender, age, marital status, education level, SES, probably a few other things depending on the program. Make sure when you ask demographic information that a “choose not to answer” option is provided in the survey. Sometimes you have to ask; observations don’t always provide the answer. You need to make sure you include demographics in your survey as most journals want to know what the target audience looked like.

Readers, what makes your evaluations different, unique, special? I’d like to hear about that. Oh and while you are at it…like and share this post, if you do.