Survey: Coastal tourism workforce needs training in customer service, other areas

September 6, 2018

By Rick Cooper

Diners enjoy lunch outside at the Port O' Call restaurant on the Oregon coast.

Diners enjoy lunch outside at the Port O’ Call restaurant on the Oregon coast. (Photo by Susan Dimock)

Managers of tourism businesses on the Oregon coast need their workers to be trained in customer service, housekeeping, staff management/human resources, marketing and other areas, according to a survey.

The results of the survey, which were published by Oregon Sea Grant in a 44-page report, also revealed that

  • for those who identified marketing as a program interest, the desired topics were social media and online reputation management, with Facebook as the most desired training topic
  • the probability of workers participating in training workshops was highest for trainings that are on site and in person
  • the majority of organizations face difficulty hiring quality staff and want staff training and workforce-development programs
  • some respondents are unprepared to pay for training; however, those who are prepared indicated that a median cost of about $50 for a four-hour training would be acceptable

Oregon Sea Grant Extension’s Sustainable Tourism Program invited management-level representatives of the coastal visitor industry to complete the online survey between Feb. 7 and March 19, 2018. The approximately 180 respondents included owners, managers and presidents of coastal businesses. The Oregon Coast Visitors Association (OCVA) funded the survey.

Miles Phillips, a coastal tourism specialist with Oregon Sea Grant and Oregon State University’s Extension Service, wrote the report that summarized the findings of the survey. Oregon Sea Grant edited and published the report, which is titled Coastal Oregon Visitor Industry (Tourism) Workforce Needs Assessment 2018.

“This survey revealed highly variable opinions and experiences with employee recruitment and training,” Phillips wrote in an email. “The majority expressed difficulty in finding quality employees; however, a small number described how they have succeeded in finding and retaining employees. This type of survey work is very important to help target training programs in response to the desires of the industry.”

The report aims to help the OCVA, Extension, Oregon Sea Grant, the tourism industry, workforce development agencies, and funding organizations develop and implement training programs.

New publications look at Oregon coast recreational outfitter and tour guide businesses

Two new publications from Oregon Sea Grant examine several facets of Oregon coast recreational outfitters and tour guides, including their services, pricing, and online marketing effectiveness.

Fishing guide

A fishing guide demonstrates his technique. (Photo by Erik Urdahl)

Assessment of Registered Oregon Coast Outfitters and Guides examines data related to guides registered with the Oregon State Marine Board and provides a summary of some basic information about registered guides in the state, including numbers, locations and types of services provided. A printable PDF of the eight-page publication is available for free download here.

A companion publication, Survey of Online Marketing Success and Pricing for Oregon Coast Fishing Guides and Tour Operators, presents an inventory of guided salmon fishing, whale watching and kayaking businesses. Guide and tour companies can use this study to gauge the effectiveness of their online marketing and to better understand how their services are priced in the marketplace. You can download a free, printable PDF of the 18-page publication here.

Kayaker

A novice kayaker gets the hang of paddling. (Photo by Erik Urdahl)

The publications represent an effort to better understand such businesses’ economic impacts, job opportunities, resource management, professional development opportunities and marketing support. Individuals and organizations that might benefit from these reports include registered Oregon guide businesses, tour operators, coastal tourism promoters, community and economic development firms, natural-resource management agencies and researchers.

The research for both publications was conducted with the support and cooperation of Oregon Sea Grant (OSG), Oregon State University Extension, Wild Rivers Coast Alliance, the Oregon Coast Visitors Association and the Oregon State Marine Board. Authors are Miles Phillips, an OSG Extension coastal tourism specialist; and Catie Michel, a 2017 OSG Summer Scholar. Phillips is also the author of the OSG publications Agritourism in Oregon’s Coastal Counties: Land Use Policy and Permitting Requirements and Transient Lodging Taxes on the Oregon Coast.

 

Meet Oregon Sea Grant’s 2018-19 Knauss Fellowship finalists

Oregon Sea Grant is pleased and proud to announce that five of its nominees for the 2018-19 John D. Knauss Marine Policy Fellowship program have been selected as finalists: Reuben Biel, of Oregon State University; Sabra Tallchief Comet, of Portland State University; Chanté Davis, of Oregon State University; Janan Evans-Wilent, of Oregon State University; and Kathryn McIntosh, of the Northwestern School of Law of Lewis and Clark College. Congratulations to all!

Reuben Biel

Sabra Tallchief Comet

Chanté Davis

Janan Evans-Wilent

Kathryn McIntosh

 

 

 

 

 

 

To learn more about the Knauss Fellowship program, including how finalists are selected and where they may be placed, read the full news release from NOAA Sea Grant. 

Placement of 2018 Knauss finalists as fellows is contingent on adequate funding in Fiscal Year 2018.

New videos encourage boaters to help keep waterways clean

Two new videos from Oregon Sea Grant encourage boaters to help keep our waterways clean by emptying their portable toilets and holding tanks at designated facilities at marinas and short-term tie-up docks.

The videos, “Where to Empty Onboard Portable Toilets in Oregon” and “Where to Empty Onboard Holding Tanks in Oregon,” feature Jenny East, boater outreach coordinator with Oregon Sea Grant and the Oregon State University Extension Service. They are part of her ongoing efforts to educate recreational boaters about the availability of facilities at marinas for disposing of onboard sewage.

Jenny East empties an onboard portable toilet.

The new videos join a dozen others on the subject, available on a YouTube playlist here.

Photos of East and some of the facilities she demonstrates in the videos are available for download from our “Boater Outreach” album on Flickr.

The videos were filmed and edited by Oregon Sea Grant videographer Vanessa Cholewczynski in collaboration with the Oregon State Marine Board.

Oregon Seafood Consumer Guide 2017: What’s Fresh and When?

Looking to buy freshly caught Oregon seafood? This newly updated, one-page guide from Oregon Sea Grant gives you the commercial harvest dates for salmon, halibut, crab, albacore, pink shrimp and other popular species. Bon apetit! Free download here: What’s Fresh 2017

New publication is designed to help teachers conduct meaningful, field-based lessons

A new publication from Oregon Sea Grant, “StreamWebs Field and Classroom Watershed Investigation Curriculum,” is designed to help formal and nonformal educators use StreamWebs as a platform to conduct meaningful, field-based, student-driven investigations that continue in the classroom. The desired outcomes are to provide science inquiry-based opportunities for students to work collaboratively in the

field in ways similar to scientists; to understand that science doesn’t only happen in a lab or classroom; to design their own investigative question and research plan; to collect data; to learn how to look for patterns and changes in their data; to make logical conclusions based upon their data; to answer or refine their investigative question and/or research plan; and to understand what the data indicate for their stream over time.

The curriculum is designed for 6th through 9th grade but may be adapted for older or younger grade levels.
 You may download a free PDF of the 42-page publication here.
 Photo: Renee O’Neill teaches students how to collect aquatic insects along the South Santiam River near Sweet Home. (Photo by Vanessa Cholewczynski)

Newport HS students qualify for international underwater robotics contest

Students from Newport High School have qualified for an international underwater robotics competition in California after placing first at a similar contest in Lincoln City that tested their engineering and problem-solving skills.

“The Finnovators” were one of 31 teams from Oregon that participated in the state’s 6th annual Marine Advanced Technology Education Remotely Operated Vehicle competition on April 29 at the pool at the Lincoln City Community Center. More than 200 students from elementary school through college demonstrated devices they built for the competition, which aims to prepare students for technical careers.

Teams hailed from Astoria, Warrenton, Tillamook, Lincoln City, Newport, Toledo, Eddyville, Waldport, Florence, Bandon, Albany, Aloha, Tigard, Beaverton and The Dalles.

The competition, which was coordinated by Oregon Sea Grant and sponsored by the Oregon Coast STEM Hub, was divided into four categories based on skill and grade level. Only two of the categories, Ranger and Explorer, allowed students to advance to the 16th annual international competition, which will be held June 23-25 in Long Beach, Calif., and will feature the top 60 teams from around the globe, including ones from Canada, the United Kingdom, the Middle East and Russia.

“The Finnovators” were in the Ranger level, which requires students to perform all tasks without looking in the pool and instead rely only on the sensors and cameras on their robot. Although they are not required to compete in the regional competition, two Explorer-level teams from Linn-Benton Community College and Clatsop Community College demonstrated their robots. They, along with another Explorer team from Oregon State University, are working on fulfilling requirements to qualify for the international competition.

The Oregon event is one of 30 regional contests around the world that are coordinated by the California-based Marine Advanced Technology Education Center.

Each year a new theme is chosen. This year’s theme highlights the role of remotely operated vehicles – or ROVs – in monitoring the environment and supporting industries in port cities. Like port managers and marine researchers, the students at the Lincoln City contest guided their robots through tasks that simulated identifying cargo containers that fell overboard, repairing equipment, and taking samples of hypothetically contaminated sediment and shellfish. Students also presented marketing materials they created and gave engineering presentations.

Additional support for the event came from the MATE Center, the Marine Technology Society, the Association of Unmanned Vehicle Systems International, Oregon State University, the Oregon Coast Aquarium, the Georgia-Pacific Foundation, the National Oceanic and Atmospheric Administration, the Environmental Protection Agency and the Oregon Department of Fish and Wildlife. More than 50 volunteers from these and other organizations ran the competition and served as judges and divers.

Photos of the competition can be downloaded from Oregon Sea Grant’s Flickr page.

Read more about the event in the Newport News Times.

Winners of the Oregon competition are:
RANGER CLASS (intermediate level, 1st place finisher advances to international competition)

1st Place – The Finnovators from Newport High School in Newport

2nd Place – Knight Marine from Valor Christian School International in Beaverton

3rd Place – R.U.W.E. from Taft High School in Lincoln City

NAVIGATOR CLASS (intermediate level, participates only in regional competition)

1st Place – Laveer Enterprise from Life Christian School in Aloha

2nd Place – EROV from Taft High School in Lincoln City

3rd Place – ROV Sharks from Wasco County 4-H in The Dalles

SCOUT CLASS (novice level, participates only in regional competition)

1st Place – Valor Tech from Valor Christian School International in Beaverton

2nd Place – Jet Sky from Siuslaw High School in Florence

3rd Place – Water Warriors from Warrenton Grade School in Warrenton

ADDITIONAL AWARD

Team Spirit Award – Water Warriors from Warrenton Grade School in Warrenton