Report: Prices and online visibility of coastal tour operators vary widely

3-8-19

By Rick Cooper

Man holding salmon

In Astoria, Gold Beach, and Lincoln City, more salmon charter businesses were found in 2018; however, in Brookings, Newport, and Tillamook, fewer businesses were recorded in 2018. (Photo by Susan Dimock)

The prices and online presence of companies offering guided tours on the Oregon coast vary widely, according to the author of a new report.

Miles Phillips, a coastal tourism specialist with Oregon Sea Grant and the Oregon State University Extension Service, found that their online presence ranged from prominent to nonexistent.

“Many guides are not effectively marketing themselves online,” said Phillips, who hired two interns – through Oregon Sea Grant’s Summer Scholars program – to analyze prices and Google search rankings for coastal companies that offer salmon-fishing, kayaking, and whale-watching tours.

They found that prices charged for comparable services offered by different tour companies varied by as much as 400 percent.

Phillips summarized the findings in a 13-page report: 2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators.

The findings come from a replica­tion of a study that was first conducted in 2017. The more recent study used the same meth­odology, with some revisions to accommodate Google’s changing presentation of search results.

The 2018 study also found the following:

  • Of the 35 salmon-fishing companies that appeared in their searches, 10 neglected to include information on pricing. “If potential customers are searching online and don’t see a price, they’re not likely to call,” Phillips said.
  • A man and a woman in kayaks

    Since 2017, the number of kayak tours per city has stayed the same at three main businesses along the coast. The prices in two of the three businesses have stayed the same, with one $15 price drop in Gold Beach. (Photo by Erik Urdahl)

    In Astoria, Gold Beach, and Lincoln City, more salmon charter businesses were found in 2018; however, in Brookings, Newport, and Tillamook, fewer businesses were recorded in 2018. This fluctuation may be because businesses had recently opened/closed, or because they did not appear in the top 12 results and were therefore not recorded.

  • Overall, the price of salmon charter tours has slightly increased from 2017. There was one big price drop in Lincoln City, but, generally speaking, prices are on the rise.
  • The number of kayak tours per city has stayed the same at three main businesses along the coast. The prices in two of the three businesses have stayed the same, with one $15 price drop in Gold Beach.
  • The number of whale-watching tours offered in Depoe Bay (four) and Newport (one) has remained the same since 2017. One new whale-watching business was recorded in Tillamook in 2018. Of the 15 coastal towns sampled, only these three offer whale-watching tours.
  • In Depoe Bay and Newport, there was a $3 and $2 average price increase, respectively, in whale-watching tours.

Phillips said the design of this project allows it to be redone over the years, following the same methodology. A third round of data collection will take place this year.

The research was conducted with the support of Oregon Sea Grant, OSU Extension, Wild Rivers Coast Alliance, the Oregon Coast Visitors Association and the Oregon State Marine Board.

For information on Oregon Sea Grant’s and Extension’s Sustainable Tourism and Outdoor Recreation program, go to tourism.oregonstate.edu.

New issue of Oregon Sea Grant’s newsletter now available

2-8-19

By Rick Cooper

The latest issue of Confluence, a newsletter about Oregon Sea Grant’s research, outreach and educational programs, is now online. Inside this eight-page issue, you’ll find the following stories:

Want to receive the next issue of Confluence in your email? Click here.

Sea Grant-funded grad student to help Oregon Legislature with coastal issues

11-30-18

By Rick Cooper

When Oregon’s legislative session kicks off in January, a doctoral student in environmental science will be providing lawmakers with information on marine and coastal issues, thanks to funding from Oregon Sea Grant.

As a recipient of Oregon Sea Grant’s 2019 Legislative Fellowship, Valerie Stephan-LeBoeuf will be assigned to the office of Rep. David Brock Smith, the incoming chair of the Coastal Caucus.

Among her duties, she will organize weekly meetings of the Caucus, research legislation that affects marine resources and the Oregon coast, and report on the progress and outcomes of marine and coastal issues addressed during the session.

Science educator Valerie Stephan-LeBoeuf is Oregon Sea Grant's 2019 Legislative Fellow.

Science educator Valerie Stephan-LeBoeuf is Oregon Sea Grant’s 2019 Legislative Fellow. (Photo by Michaela LeBoeuf)

The Idaho native started her fellowship on Nov. 1 and is based in Salem. She plans to continue her studies during the fellowship, which runs through June 30 when the legislative session ends. She is pursuing a doctorate at the University of Idaho, where she is studying restoration efforts for sea otters along the Oregon coast.

“This fellowship opportunity will not only enhance my understanding of the legislative process in Oregon, but will also provide valuable networking opportunities that will enrich my future graduate studies and professional career,” Stephan-LeBoeuf said.

A former zookeeper, Stephan-LeBoeuf also spent 10 years rehabilitating and releasing wildlife, including bears and cougars. She has also worked as an educator and facilitator for human-wildlife conflict resolution, focusing on humane and sustainable solutions to environmental issues. She earned a bachelor’s degree in psychology with a minor in paralegal studies from Boise State University, a master’s in education from Concordia University, and a master’s in environmental science from the University of Idaho.

“I am specifically interested in the management of marine mammals, and in the use of methods that integrate collaboration with stakeholders during policy development and review,” Stephan-LeBoeuf said.

“Valerie’s strong interpersonal skills complement her experience with navigating key natural resource issues,” said Sarah Kolesar, the leader of Oregon Sea Grant’s research and scholars program. “Working with coastal lawmakers will provide her additional experience with marine and ocean topics. Her excellent work ethic makes her a valuable asset for the Caucus.”

Each legislative session, Oregon Sea Grant sponsors one Fellow. The goal is not only to help lawmakers but to help the recipient understand the legislative process and develop skills for collaborating with government and other organizations. Fellows receive a competitive monthly stipend. They do not assume a political position or lobby on any issue.

The next application deadline will be in August 2019 (date TBA). Applicants must be enrolled in a master’s, doctorate, or professional degree program (e.g., law school) in any discipline at an institution of higher education with work physically located in Oregon, or have completed their degree after December 2017. Women and minorities are encouraged to apply.

‘State of the Coast’ conference draws 250 people to Coos Bay

10-31-18

By Rick Cooper

Author Sam Kean gives the keynote address during Oregon Sea Grant's 2018 State of the Coast conference in Coos Bay.

Author Sam Kean gives the keynote address during Oregon Sea Grant’s 2018 State of the Coast conference in Coos Bay. (Photo by Hannah O’Leary)

About 250 people attended Oregon Sea Grant’s annual State of the Coast conference, which was held this year in Coos Bay on Oct. 27.

That figure includes 35 speakers, 27 students who explained their research in a poster session, and 14 exhibiting artists, said Jamie Doyle, an Oregon Sea Grant faculty member who helped organize the event. The students came from Oregon State University, the University of Oregon and Oregon Health & Science University.

“There is such a positive energy from participants at State of the Coast,” Doyle said. “They are excited to learn and connect with others around coastal topics.” Doyle added that she sees enthusiasm for the Oregon coast, the marine environment and coastal communities as a key piece of the future. “We are thrilled to provide a space that can help to cultivate this passion.”

Sam Kean, author of The New York Times bestseller The Disappearing Spoon and three other popular science books, gave the keynote address.

To see photos, visit Oregon Sea Grant’s Flickr page.

‘State of the Coast’ conference set for Oct. 27 in Coos Bay

10-11-18

By Rick Cooper

(from left to right) Lincoln County Commissioner Terry Thompson, 2017 Sea Grant legislative scholar Annie Montgomery, and Amanda Gladics, an Oregon Sea Grant Extension specialist, chat during Oregon Sea Grant's State of the Coast conference in Florence, Ore., in 2017.

(from left to right) Lincoln County Commissioner Terry Thompson, 2017 Sea Grant legislative scholar Annie Montgomery, and Amanda Gladics, an Oregon Sea Grant Extension specialist, chat during Oregon Sea Grant’s State of the Coast conference in Florence, Ore., in 2017. (Photo by Tiffany Woods)

COOS BAY, Ore. – Registration has opened for Oregon Sea Grant’s annual State of the Coast conference, which will be held Oct. 27 in Coos Bay.

Billed as Oregon’s coastal conference for everyone, the event aims to bring together the public, scientists, fishermen, resource managers, artists, teachers, students and conservationists. Attendees will have the opportunity to learn, network and talk about the current status and future of Oregon’s marine environment.

The keynote speaker will be science writer Sam Kean, who authored The New York Times bestseller “The Disappearing Spoon” and three other popular science books. His work has been featured on several public radio shows, including “Science Friday” and “Fresh Air.”

Elizabeth Lee, a graduate student at Oregon State University, talks about her research on Dungeness crab genetics, during Oregon Sea Grant's State of the Coast conference in Florence, Ore., in 2017.

Elizabeth Lee, a graduate student at Oregon State University, talks about her research on Dungeness crab genetics, during Oregon Sea Grant’s State of the Coast conference in Florence, Ore., in 2017. (Photo by Tiffany Woods)

Kean’s talk is titled “A Sense of Wellbeing or Danger: How the brain perceives and creates a coastal scene.” He will unpackage how the brain works, using examples from the natural world to demonstrate how our senses work together and how memory is processed in the brain.

Under this year’s theme, “The Coast Through Your Senses,” presenters will address a variety of topics, including:

  • oil and gas off Oregon’s coast
  • what it’s like spending time aboard a vessel on the sea
  • how fishing families in Charleston, Ore., help each other
  • coastal dunes: past, present and future
  • the Ocean Acidification and Hypoxia Council, which provides recommendations on how to respond to these issues
  • research on crabs and climate
  • the decline of eelgrass, a plant in coastal waters and estuaries
  • campaigns to ban plastic straws and bags
  • an overview of Oregon’s seaweeds
  • former Gov. Tom McCall’s famous Beach Bill speech, reenacted by Marion Rossi Jr., the associate dean of Oregon State University’s College of Liberal Arts
  • an effort to build a wave energy test facility off the coast of Newport, Ore.
  • communicating science to lay audiences
  • must-have coastal photos for science stories
(from left to right) Amy Isler Gibson, an art student at Oregon State University; OSU art instructor Michael Boonstra; and OSU employee Charles Robinson listen to OSU art student Hunter Keller talk about her art during Oregon Sea Grant's State of the Coast conference in Florence, Ore., in 2017.

(from left to right) Amy Isler Gibson, an art student at Oregon State University; OSU art instructor Michael Boonstra; and OSU employee Charles Robinson listen to OSU art student Hunter Keller talk about her art during Oregon Sea Grant’s State of the Coast conference in Florence, Ore., in 2017. (Photo by Tiffany Woods)

Presenters will include state Sen. Arnie Roblan; wildlife photographer Jaymi Heimbuch, and Doug Helton, an emergency response supervisor with the National Oceanic and Atmospheric Administration. Additionally, students from OSU and other universities in Oregon will talk about their coastal research. Coastal-themed artwork created by university students will also be displayed during the conference.

Registration in advance is recommended as space is limited. Cost is $40 for the public and $25 for students. It includes snacks, lunch and a reception. The conference begins at 8:30 a.m. and concludes with a reception that starts at 3:50 p.m. For more information and to register, visit www.stateofthecoast.com.

The event will take place at the Hales Center for the Performing Arts (Empire Hall) on the campus of Southwestern Oregon Community College at 1988 Newmark Ave.

Oregon Sea Grant funds two OSU students, PSU alumna

OSU grad student Emily Mazur will be working with NOAA.

OSU grad student Emily Mazur will be working with NOAA on conveying important info to scientists. (Photo by George Mazur)

September 13, 2018

By Rick Cooper

Oregon Sea Grant has awarded $54,000 to two graduate students at Oregon State University and a Portland State University alumna to assist them with their research and environmental management work.

OSU graduate students Emily Mazur and Erin Peck are recipients of the 2018-19 Robert E. Malouf Marine Studies Scholarships, and PSU graduate Bryn Hudson has been awarded a 2018-19 Natural Resource Policy Fellowship.

Mazur completed a bachelor’s degree in marine science and biology at the University of Miami, where she also minored in marine policy. She is working toward a master’s degree in marine resource management at OSU. She will be working with the National Oceanic and Atmospheric Administration to better understand how agencies can convey important weather, ocean and climate information to Oregon scientists.

OSU doctoral candidate is studying environmental and human factors affecting Oregon's salt marshes.

OSU doctoral candidate Erin Peck is studying environmental and human factors affecting Oregon’s salt marshes. (Photo by Kristina Montville)

Peck earned her bachelor’s degree in environmental science from Franklin & Marshall College in Lancaster, Pennsylvania, and her master’s from OSU’s College of Earth, Ocean, and Atmospheric Sciences, where she is working toward a doctorate in ocean ecology and biochemistry. Her research aims to identify the main factors affecting sediment accumulation and carbon burial in Oregon’s salt marshes and to determine the marshes’ resilience to sea-level rise and human-caused land-use changes.

Hudson holds a bachelor’s degree in aquatic biology with a minor in educational studies from the University of California, Santa Barbara, and a master’s degree in environmental science and management from Portland State University. She will work with the Governor’s Natural Resource Office, helping to implement and advance the governor’s natural resource and environmental agenda. In addition, she will assist state departments in managing issues and advancing their budget requests and legislative proposals. The position also involves providing critical support on coastal issues such as water quality, ocean acidification and hypoxia, sea-level rise, marine renewable energy, planning for rocky shores, invasive species and marine fisheries.

PSU grad Bryn Hudson will work with the Governor's Natural Resource Office on a variety of tasks and issues.

PSU grad Bryn Hudson will work with the Governor’s Natural Resource Office on a variety of tasks and issues.

The Malouf Scholarship is awarded to graduate students who combine societally relevant research with education or public engagement. The students may be enrolled at any college or university in Oregon while working toward a degree in any field compatible with Oregon Sea Grant’s strategic plan. The yearlong scholarship is named for Robert E. Malouf, who was the director of Oregon Sea Grant from 1991 until his retirement in 2008. The 2018-19 award is $10,800. The scholarship begins October 1, 2018, and ends September 30, 2019.

The Natural Resource Policy Fellowship, also a year in length, is intended to give a graduate student first-hand, full-time experience in natural resource policy at the state level. In so doing, the student contributes to policies that benefit natural-resource managers, coastal community members, and user groups such as fishermen. The fellowship pays $32,400 for the year, which also begins October 1, 2018, and ends September 30, 2019.

The fellowship and scholarships are all funded and administered by Oregon Sea Grant.

Now available: New issue of Oregon Sea Grant’s newsletter

June 21, 2018

The spring/summer 2018 issue of Confluence, a newsletter about Oregon Sea Grant’s research, outreach and educational programs, is now available for download. Inside this eight-page issue, you’ll find the following stories:

Cover of the spring/summer 2018 issue of Oregon Sea Grant's newsletter, Confluence

The spring/summer 2018 issue of Oregon Sea Grant’s newsletter, Confluence, is now available for free download.

Want to receive the next issue of Confluence in your email? Click here.

Visitor Center at OSU’s Hatfield Marine Science Center to fully reopen March 24

3-19-18

By Tiffany Woods and Mark Floyd

The popular public education wing of Oregon State University’s Hatfield Marine Science Center in Newport will fully reopen on March 24 after closing for repairs in early December.

HMSC Visitor Center entrance

A giant decal of an octopus greets the public as they enter the Visitor Center at Oregon State University’s Hatfield Marine Science Center in Newport. Oregon Sea Grant operates the Visitor Center. (Photo by Tiffany Woods)

The front part of the facility, known as the Visitor Center, reopened in February for festivities celebrating OSU’s 150th anniversary while work in the back half continued. Crews replaced the rusting, 21-year-old metal stands under many of the saltwater tanks, removed some exhibits, and created artificial rockwork modeled after real formations in Yachats.

Although the tank stands are now finished, additional renovations are ongoing and many of the tanks’ denizens are still in other locations at Hatfield. Oregon Sea Grant, which operates the Visitor Center, plans to create a “habitat” theme around the tanks so that as visitors walk through they will move from shore to shallows to deep sea. Exhibits will be created to display examples of research taking place in each of those environments, said the center’s manager, Maureen Collson.

Every year, Collson said, about 150,000 people pass through the doors of the Visitor Center, where they can touch aquatic critters in an indoor tidepool, crash simulated tsunami waves against Lego structures, or watch an aquarist feed the octopus.

Octopus on display at the HMSC Visitor Center

A giant Pacific octopus is on display at the Visitor Center at Oregon State University’s Hatfield Marine Science Center in Newport. This octopus was on display in 2011 but others have since replaced it. (Photo by Pat Kight)

Oregon Sea Grant commissioned an analysis in 2017 by Bruce Sorte, an economist with the OSU Extension Service, to find out the economic impact of the center. He surveyed 131 visitors and found that 39 percent said that half or more of their reason for visiting Lincoln County was to go to the center. Based on that and other numbers, he estimated that the Visitor Center annually supports $7.6 million in income for Oregonians, $13.2 million in sales for businesses in Oregon, and 156 jobs throughout the state. About three-quarters of those impacts occur in Lincoln County, Sorte said.

These figures include the salaries paid to employees at the center and a multiplier effect of those dollars, the amount of money visitors spend on food and lodging, and the household expenditures of Oregon Sea Grant employees and people who supply goods and services linked to the center.

“Since 1965, the Visitor Center has been teaching children and adults about marine science through fun, hands-on exhibits,” said Shelby Walker, the director of Oregon Sea Grant. “Although you can’t put a price tag on the value of that experience, as Bruce’s analysis shows, we can estimate the important economic contribution of the Visitor Center to Lincoln County and the state.”

The total annual cost to operate the center is $460,000, funded by the federal government, OSU and donations from visitors. The facility is staffed by Oregon Sea Grant faculty, who are assisted by more than 60 volunteers.

The Visitor Center is open from 10 a.m. to 4 p.m. from Thursday-Monday through Memorial Day, then from 10 a.m. to 5 p.m. daily until Labor Day.

New publications look at Oregon coast recreational outfitter and tour guide businesses

Two new publications from Oregon Sea Grant examine several facets of Oregon coast recreational outfitters and tour guides, including their services, pricing, and online marketing effectiveness.

Fishing guide

A fishing guide demonstrates his technique. (Photo by Erik Urdahl)

Assessment of Registered Oregon Coast Outfitters and Guides examines data related to guides registered with the Oregon State Marine Board and provides a summary of some basic information about registered guides in the state, including numbers, locations and types of services provided. A printable PDF of the eight-page publication is available for free download here.

A companion publication, Survey of Online Marketing Success and Pricing for Oregon Coast Fishing Guides and Tour Operators, presents an inventory of guided salmon fishing, whale watching and kayaking businesses. Guide and tour companies can use this study to gauge the effectiveness of their online marketing and to better understand how their services are priced in the marketplace. You can download a free, printable PDF of the 18-page publication here.

Kayaker

A novice kayaker gets the hang of paddling. (Photo by Erik Urdahl)

The publications represent an effort to better understand such businesses’ economic impacts, job opportunities, resource management, professional development opportunities and marketing support. Individuals and organizations that might benefit from these reports include registered Oregon guide businesses, tour operators, coastal tourism promoters, community and economic development firms, natural-resource management agencies and researchers.

The research for both publications was conducted with the support and cooperation of Oregon Sea Grant (OSG), Oregon State University Extension, Wild Rivers Coast Alliance, the Oregon Coast Visitors Association and the Oregon State Marine Board. Authors are Miles Phillips, an OSG Extension coastal tourism specialist; and Catie Michel, a 2017 OSG Summer Scholar. Phillips is also the author of the OSG publications Agritourism in Oregon’s Coastal Counties: Land Use Policy and Permitting Requirements and Transient Lodging Taxes on the Oregon Coast.

 

OSU gets two NOAA aquaculture grants to help oyster industry and marine fish hatcheries

11/7/17

by Tiffany Woods

The National Oceanic and Atmospheric Administration (NOAA) has awarded scientists at Oregon State University two aquaculture grants that aim to make oysters safer to eat and help hatcheries feed certain marine fish more efficiently.

Tongs pulling an oyster out of a water tank

Oysters filter water in a depuration tank, thus expelling potential contaminants from their tissues. (Photo by Lynn Ketchum)

The first project, funded at $150,000, aims to reduce bacteria known as Vibrio parahaemolyticus in oysters without altering their texture and consistency. Researchers plan to add naturally occurring marine probiotics, which are live or freeze-dried microbial supplements, to the seawater in depuration tanks. Depuration tanks are where oysters are sometimes held to flush out contaminants that may be in their tissues. Researchers have already isolated various marine probiotics that inhibit the growth of pathogens.

The researchers also aim to develop a dipstick containing antibodies to quickly screen adult oysters for V. parahaemolyticus. The idea is that people would not need special training or equipment to use this diagnostic tool.

Oysters

Researchers aim to use marine probiotics to decrease bacteria in oysters. (Photo by Lynn Ketchum)

The leader of this two-year project is Shelby Walker, the director of Oregon Sea Grant, although the actual research will be conducted by the lab of Claudia Hase, a professor with OSU’s College of Veterinary Medicine. Partners include mAbDx, an immunodiagnostics company in Eugene, Ore.; and Reed Mariculture near San Francisco.

The other grant, worth $629,000, aims to improve the nutritional value of live prey fed to California halibut, California yellowtail and southern flounder. When they’re still in their larval stage, farmed saltwater fish are typically fed tiny rotifers and brine shrimp. However, these organisms are less nutritious than copepods, which are the natural prey of many marine fish in the wild. Given this, the researchers plan to feed rotifers and brine shrimp vitamin C and taurine, an amino acid. To make sure these nutrients don’t dissolve in the seawater, the researchers will encapsulate them in bubble-like liposomes, which can have impermeable membranes.

Oregon State University’s Chris Langdon received a grant to make prey that are fed to certain farmed fish more nutritious. (Photo by Stephen Ward)

The researchers plan to:

  • determine the optimal concentrations that should be used for taurine and vitamin C,
  • evaluate how these nutrients affect the growth, survival and stress resistance of the fish,
  • develop methods to produce the liposomes on a larger scale instead of just at the laboratory level,
  • study how long-term storage affects how the liposomes retain the nutrients, and
  • determine how much it would cost to produce and store liposomes and how many liposomes would be needed to feed a certain amount of prey.

Walker will lead the three-year project, but the research will be conducted by the lab of Chris Langdon, a professor with OSU’s Department of Fisheries and Wildlife, and well as by staff at the subcontracted Hubbs-SeaWorld Research Institute in San Diego. Partners include the Texas Parks and Wildlife Department and Reed Mariculture. Bill Hanshumaker, a marine educator with Oregon Sea Grant Extension, will be involved with outreach activities.

Oregon Sea Grant will administer the funding for both projects. They are part of 32 grants totaling $9.3 million awarded by NOAA last week to further develop the nation’s marine aquaculture industry.

“This country, with its abundant coastline, should not have to import billions of pounds of seafood each year,” said Secretary of Commerce Wilbur Ross. “These grants will promote aquaculture projects that will help us reduce our trade deficit in this key industry.”

All projects include public-private partnerships and will be led by university-based Sea Grant programs.

“Industry is working alongside researchers on each of these projects, which will help expand businesses, create new jobs and provide economic benefits to coastal communities,” said Jonathan Pennock, the director of NOAA Sea Grant.

NOAA received 126 proposals requesting about $58 million in federal funds.