Report: Prices and online visibility of coastal tour operators vary widely

3-8-19

By Rick Cooper

Man holding salmon

In Astoria, Gold Beach, and Lincoln City, more salmon charter businesses were found in 2018; however, in Brookings, Newport, and Tillamook, fewer businesses were recorded in 2018. (Photo by Susan Dimock)

The prices and online presence of companies offering guided tours on the Oregon coast vary widely, according to the author of a new report.

Miles Phillips, a coastal tourism specialist with Oregon Sea Grant and the Oregon State University Extension Service, found that their online presence ranged from prominent to nonexistent.

“Many guides are not effectively marketing themselves online,” said Phillips, who hired two interns – through Oregon Sea Grant’s Summer Scholars program – to analyze prices and Google search rankings for coastal companies that offer salmon-fishing, kayaking, and whale-watching tours.

They found that prices charged for comparable services offered by different tour companies varied by as much as 400 percent.

Phillips summarized the findings in a 13-page report: 2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators.

The findings come from a replica­tion of a study that was first conducted in 2017. The more recent study used the same meth­odology, with some revisions to accommodate Google’s changing presentation of search results.

The 2018 study also found the following:

  • Of the 35 salmon-fishing companies that appeared in their searches, 10 neglected to include information on pricing. “If potential customers are searching online and don’t see a price, they’re not likely to call,” Phillips said.
  • A man and a woman in kayaks

    Since 2017, the number of kayak tours per city has stayed the same at three main businesses along the coast. The prices in two of the three businesses have stayed the same, with one $15 price drop in Gold Beach. (Photo by Erik Urdahl)

    In Astoria, Gold Beach, and Lincoln City, more salmon charter businesses were found in 2018; however, in Brookings, Newport, and Tillamook, fewer businesses were recorded in 2018. This fluctuation may be because businesses had recently opened/closed, or because they did not appear in the top 12 results and were therefore not recorded.

  • Overall, the price of salmon charter tours has slightly increased from 2017. There was one big price drop in Lincoln City, but, generally speaking, prices are on the rise.
  • The number of kayak tours per city has stayed the same at three main businesses along the coast. The prices in two of the three businesses have stayed the same, with one $15 price drop in Gold Beach.
  • The number of whale-watching tours offered in Depoe Bay (four) and Newport (one) has remained the same since 2017. One new whale-watching business was recorded in Tillamook in 2018. Of the 15 coastal towns sampled, only these three offer whale-watching tours.
  • In Depoe Bay and Newport, there was a $3 and $2 average price increase, respectively, in whale-watching tours.

Phillips said the design of this project allows it to be redone over the years, following the same methodology. A third round of data collection will take place this year.

The research was conducted with the support of Oregon Sea Grant, OSU Extension, Wild Rivers Coast Alliance, the Oregon Coast Visitors Association and the Oregon State Marine Board.

For information on Oregon Sea Grant’s and Extension’s Sustainable Tourism and Outdoor Recreation program, go to tourism.oregonstate.edu.

Summer 2018 “Shop at the Dock” tours in Newport and Warrenton show consumers how to buy in-season seafood

June 19, 2018

Have you ever wanted to buy seafood right from the boat, but weren’t sure what questions to ask or what to look for? Have you ever stood at a seafood market staring at all the choices but not been sure what was local or in season?

Kaety Jacobson, an Oregon Sea Grant Extension marine fisheries specialist, leads a Shop at the Dock tour in Newport.

Kaety Jacobson, an Oregon Sea Grant Extension marine fisheries specialist, leads a Shop at the Dock tour in Newport. (Photo by Lynn Ketchum)

If so, this summer is your chance to learn more about buying seafood. Experts with Oregon Sea Grant and the Oregon State University Extension Service will demystify the process during free, guided dockside tours in Newport and Warrenton that connect seafood lovers with commercial fishermen.

Oregon Sea Grant and Extension have been offering the tours – called Shop at the Dock – every summer in Newport since 2014 and in Warrenton since 2017. During the tours, participants learn what seafood is in season, how it’s caught, whether it’s sustainable, and how to identify and buy high-quality fish and shellfish. In 2016, the tours drew more than 350 people, said Kaety Jacobson, an Oregon Sea Grant marine fisheries specialist with Oregon State University’s Extension Service.

Dates for the Newport tours are July 13, 20 and 27, and Aug. 3, 10 and 17, 2018, with groups departing from Port Dock 5 on Newport’s bayfront at 9:30 a.m., 10 a.m., 10:30 a.m. and 11 a.m. each day. The 90-minute tours are free and on a first-come, first-served basis. In Newport, registration is required only for groups of five or more by calling 541-574-6534 ext. 57427.

In Warrenton, the tours will take place June 22 and 29, and July 13 and 20, 2018, at 9 a.m. and 11 a.m. each day, and will include a tour of a local market. Tours will start at the Warrenton Marina commercial docks located at the end of N.E. Heron Ave., at 200 N.E. Heron. For the Warrenton event, registration by phone is required for everyone and is on a first-come, first-served basis. To register, call 503-325-8573 at least three days prior to the event.

At both sites, participants are advised to wear comfortable walking shoes with tractionarrive 15 minutes early, and bring cash and a cooler with ice. For disability accommodations, please call the numbers above.

New publications look at Oregon coast recreational outfitter and tour guide businesses

Two new publications from Oregon Sea Grant examine several facets of Oregon coast recreational outfitters and tour guides, including their services, pricing, and online marketing effectiveness.

Fishing guide

A fishing guide demonstrates his technique. (Photo by Erik Urdahl)

Assessment of Registered Oregon Coast Outfitters and Guides examines data related to guides registered with the Oregon State Marine Board and provides a summary of some basic information about registered guides in the state, including numbers, locations and types of services provided. A printable PDF of the eight-page publication is available for free download here.

A companion publication, Survey of Online Marketing Success and Pricing for Oregon Coast Fishing Guides and Tour Operators, presents an inventory of guided salmon fishing, whale watching and kayaking businesses. Guide and tour companies can use this study to gauge the effectiveness of their online marketing and to better understand how their services are priced in the marketplace. You can download a free, printable PDF of the 18-page publication here.

Kayaker

A novice kayaker gets the hang of paddling. (Photo by Erik Urdahl)

The publications represent an effort to better understand such businesses’ economic impacts, job opportunities, resource management, professional development opportunities and marketing support. Individuals and organizations that might benefit from these reports include registered Oregon guide businesses, tour operators, coastal tourism promoters, community and economic development firms, natural-resource management agencies and researchers.

The research for both publications was conducted with the support and cooperation of Oregon Sea Grant (OSG), Oregon State University Extension, Wild Rivers Coast Alliance, the Oregon Coast Visitors Association and the Oregon State Marine Board. Authors are Miles Phillips, an OSG Extension coastal tourism specialist; and Catie Michel, a 2017 OSG Summer Scholar. Phillips is also the author of the OSG publications Agritourism in Oregon’s Coastal Counties: Land Use Policy and Permitting Requirements and Transient Lodging Taxes on the Oregon Coast.

 

Summer 2017 “Shop at the Dock” tours in Newport and Warrenton show consumers how to buy in-season seafood

Have you ever wanted to buy seafood right from the boat, but weren’t sure what questions to ask or what to look for? Have you ever stood at a seafood market staring at all the choices but not been sure what was local or in season?

If so, this summer is your chance to learn more about buying seafood. Experts with Oregon Sea Grant and the Oregon State University Extension Service will demystify the process during free, guided dockside tours in Newport and Warrenton that connect seafood lovers with commercial fishermen.

Oregon Sea Grant and Extension have been offering the tours – called Shop at the Dock – every summer in Newport since 2014, but this is the first year the event has expanded to Warrenton. During the tours, participants learn what seafood is in season, how it’s caught, whether it’s sustainable, and how to identify and buy high-quality fish and shellfish. Last year, the tours drew more than 350 people, said Kaety Jacobson, an Oregon Sea Grant marine fisheries specialist with Oregon State University’s Extension Service.

Dates for the remaining Newport tours are July 21 and 28, and Aug. 4, 11 and 18, 2017 with groups departing from dock 5 at 9:30 a.m., 10 a.m., 10:30 a.m. and 11 a.m. each day. The 90-minute tours are free and on a first-come, first-served basis. In Newport, registration is required only for groups of five or more by calling 541-574-6534 ext. 57427.

In Warrenton, the remaining tours will take place Sept. 15, 2017, at 9 a.m. and 11 a.m. and will include a tour of the Skipanon Brand Seafood cannery. Participants will also learn where they can find locally caught fish in local markets. Tours will start at the Warrenton Marina near the harbormaster’s office at 550 N.E. Harbor Place. For the Warrenton event, registration by phone is required for everyone and is on a first-come, first-served basis. To register, call 503-325-8573.

At both sites, participants are advised to wear comfortable walking shoes with traction, arrive 15 minutes early, and bring cash and a cooler with ice. For disability accommodations, please call the numbers above.

Joe Phillips, of fishing vessel Triggerfish, shows off an albacore tuna during the 2016 Shop at the Dock tours, which were organized by Oregon Sea Grant and Oregon State University’s Extension Service. (Photo by Lynn Ketchum, OSU)

With Sea Grant funding, engineering students build ‘portable deep core’ that may improve studies of native mud shrimp

A parasitic isopod known as Orthione griffenis is decimating mud shrimp populations in coastal estuaries ranging from British Columbia to northern California. Most surviving mud shrimp populations are heavily infested with the parasite, threatening their existence.

“From Bamfield, Canada, down to Morro Bay, California, the native mud shrimp, Upogebia pugettensis, are either gone or the populations are severely depressed,” said John Chapman, an Oregon State University invasive species specialist who works out of OSU’s Hatfield Marine Science Center in Newport.

Mud shrimp are valuable prey for birds, fish and other animals in estuaries, and some ecologists believe they have provided a steady food source for ocean-bound juvenile coho and Chinook. Mud shrimp are also important to the ecology of estuaries: each day during their feeding, they may filter as much as 80 percent of the estuary’s intertidal water.

Studying the shrimp, which can burrow to depths of two meters, involves extracting them with quantitative sampling devices. These devices traditionally have been either handheld cores and shovels, which can damage the shrimp beds, or a “yabby” pump, which sucks up only medium-sized and large shrimp and is not quantitative. Neither method is reliable for quantifying the most important reproductive sizes, and both often damage shrimp in the process of collecting them.

The solution? Create a new device that’s not only long enough to reach the deepest shrimp, but gentle enough to bring them to the surface unharmed — and also simple enough to allow for rapid, inexpensive sampling by just a few researchers.

Engineering student Cade Burch demonstrates the "portable deep core."

Engineering student Cade Burch demonstrates his team’s “portable deep core.” (Photo by Rick Cooper)

To develop the device — a “portable deep core” — Chapman enlisted the assistance of OSU Engineering professors John Parmigiani and Sharon LaRoux, who would oversee the student design teams* and participate in the field testing and implementation. Chapman and Parmigiani also secured $9,000 in funding from Oregon Sea Grant, to help defray materials costs and other expenses.

Between January and May 2017, three student teams, each working on a different design, researched, planned, designed, built and tested the components of their respective devices, and on May 19 they unveiled the working prototypes at OSU’s Undergraduate Engineering Expo. “Each of the three designs will be evaluated and combined over the summer by a graduate student into a single, final prototype,” said Parmigiani.

According to Chapman, the newly designed deep core “will, for the first time, give us access to the entire range of burrowing shrimp populations, and let us gather the information we need to help slow or reverse the mud shrimp’s decline.”

*Design teams
205a: Cade Burch, Eric Beebe, Omar Alkhaldi
205b: Patrick Finn, Jacob Garrison, Connor Churchill
205c: Zachary Gerard, Evan Leal, Derrick Purcell

Additional reporting by Mark Floyd, OSU News and Research Communications

 

 

Oregon Seafood Consumer Guide 2017: What’s Fresh and When?

Looking to buy freshly caught Oregon seafood? This newly updated, one-page guide from Oregon Sea Grant gives you the commercial harvest dates for salmon, halibut, crab, albacore, pink shrimp and other popular species. Bon apetit! Free download here: What’s Fresh 2017

Salmon Mashup: Rare Celilo Falls Film & Radio Chronicle

Celilo Falls fishery, early 1950s

Celilo Falls fishery, early 1950s

Twenty-five years ago, in 1990, salmon populations from a variety of locations in the Pacific Northwest were being considered for listing under the federal Endangered Species Act. “Listing” of salmon was going to have serious implications for the region, and Joe Cone, then the science reporter for Oregon Sea Grant, developed a series of 14 radio feature stories to help listeners understand the issues and hear from the newsmakers and scientists involved.

The programs were broadcast on public radio stations in Oregon. Collected on an audio cassette at the time, these programs, recorded between November 1990 and August 1991, have been out of circulation for years. Since Northwest populations of salmon are still listed, receive protections, and have been the focus of attention for many people, Sea Grant Communications has been reviewing the recent history. In 2014 we published Salmon Abundance and Diversity in Oregon: Are We Making Progress? — a report and accompanying video, featuring OSU Prof. Court Smith. Now Cone’s 1990-91 broadcasts have been digitized, and some are online.
Mashed up with this historic audio is rare color-film footage of the great Indian fishery at Celilo Falls on the Columbia River. That silent film footage is courtesy of the Army Corps of Engineers, Portland District. The combined audio and video is available on the Oregon Sea Grant Vimeo channel. The program is also available on YouTube.
The four radio stories are 1) How the Salmon ESA decision was made, with Merritt Tuttle of NMFS; 2) An interview with Bill Bakke of Oregon Trout, an ESA petitioner; 3) Trying to help migrating salmon at Bonneville Dam, with OSU biologist Alec Maule; and 4) an Indian view of the salmon crisis, with Ted Strong of CRITFC. The announcer presenting the intros to each feature is Janine Kobel. Transcripts of the radio programs are available on request from Oregon Sea Grant Communications.

Millions of dead krill found on Oregon beaches

Bill Peterson, an oceanographer with the NOAA Northwest Fisheries Science Center in Newport, Ore., says millions of dead North Pacific krill have washed ashore recently between Newport and Eureka, Calif. He says it’s the largest die-off he can recall in recent history.Krill

North Pacific krill primarily live on the eastern side of the Pacific, between southern California and southern Alaska. They’re typically found along the continental shelf, Peterson says. The shrimp-like crustaceans are an important source of food for salmon and other species of fish, birds and marine mammals.

Joe Tyburczy, a researcher with the California Sea Grant Extension office and a former Oregon Sea Grant Knauss Fellow, says the culprit could be hypoxia. Indeed, oceanographic cruises along the northern California coast found lower oxygen levels than usually seen in Pacific Northwest waters. “If it is hypoxia, there’s a possibility of implications for other species like crab,” Tyburczy says.

Another possibility, Peterson says, is that the shrimp were victims of unfriendly weather conditions during their mating cycle, and were driven to shore by high winds.

For the moment, Peterson and Tyburczy are asking that the public keep them informed of any more dead krill sightings. Peterson can be reached at 541-867-0201; Tyburczy at 707-443-8369.

 

What’s fresh at the Oregon coast?

Buying tuna on an Oregon dockPlanning a visit to the Oregon coast? Tuck our “What’s Fresh and When?” flyer into your cooler so you know what kind of seafood you’re likely to find at local markets, restaurants – and on the docks.

Compiled by Oregon Sea Grant’s Newport-based fisheries specialist, Kaety Hildenbrand, the annual guide lists commercial fishing season dates for all major species caught in Oregon waters:  chinook and coho salmon, Pacific halibut, Dungeness crab, Albacore tuna, and pink shrimp – as well as a reminder that flounder, sole, rockfish and lingcod are available throughout the year.

Fishermen in Newport and several other Oregon ports sell their catch, iced at sea, right off the boat; local seafood can also be found at fish markets and local groceries, and many coastal restaurants.

 

Science on Tap: Dan Bottom on sustaining salmon

Dan BottomNEWPORT – Dan Bottom, fisheries biologist with NOAA’s Northwest Fisheries Science Center, steps up to the bar to talk about salmon at the next Science on Tap event on March 13 at Brewer’s on the Bay.

“Celebrating Diversity: Sustaining Pacific Salmon in a Changing World” is Bottom’s theme for the evening, which takes place in the downstairs Board room at Rogue Ale’s South Beach waterfront location. Doors open at 5:30 p.m. and the talk begins at 6; the event is free and open to the public. Appetizers will be served, and additional food and drinks available for purchase from the menu.

Bottom, editor and contributing author for Oregon Sea Grant’s 2011 book Pathways to Resilience: Sustaining Pacific Salmon in a Changing World, will discuss the importance of salmon diversity and the attributes of resilience. His talk will draw from the book’s 11 peer-reviewed articles, including case studies of salmon and salmon fisheries, and will explore management actions that draw on salmon life history and genetic diversity to maintain salmon populations into the future.

Bottom notes, “Salmon exhibit a wide variety of life history traits. These include salmon runs and populations that exhibit differences in migration timing, duration of estuary rearing and size when the salmon enter the ocean.” Healthy, diverse watersheds, says Bottom, provide habitat connections that not only sustain diverse salmon life histories but also provide diverse social and economic opportunities for people.

The 392-page, full-color book, with a prologue by Governor John Kitzhaber, will be available at the event for purchase and author signing. It can also be purchased online from Oregon Sea Grant.

Science on Tap is a regular program of OSU’s Hatfield Marine Science Center, co-sponsored by Oregon Sea Grant, NOAA, the Pacific States Marine Fisheries Commission, MidCoast Watersheds Council, Native Fish Society, and The Wetlands Conservancy. For more information about the event, call 541-867-0234.