Survey: Coastal tourism workforce needs training in customer service, other areas

September 6, 2018

By Rick Cooper

Diners enjoy lunch outside at the Port O' Call restaurant on the Oregon coast.

Diners enjoy lunch outside at the Port O’ Call restaurant on the Oregon coast. (Photo by Susan Dimock)

Managers of tourism businesses on the Oregon coast need their workers to be trained in customer service, housekeeping, staff management/human resources, marketing and other areas, according to a survey.

The results of the survey, which were published by Oregon Sea Grant in a 44-page report, also revealed that

  • for those who identified marketing as a program interest, the desired topics were social media and online reputation management, with Facebook as the most desired training topic
  • the probability of workers participating in training workshops was highest for trainings that are on site and in person
  • the majority of organizations face difficulty hiring quality staff and want staff training and workforce-development programs
  • some respondents are unprepared to pay for training; however, those who are prepared indicated that a median cost of about $50 for a four-hour training would be acceptable

Oregon Sea Grant Extension’s Sustainable Tourism Program invited management-level representatives of the coastal visitor industry to complete the online survey between Feb. 7 and March 19, 2018. The approximately 180 respondents included owners, managers and presidents of coastal businesses. The Oregon Coast Visitors Association (OCVA) funded the survey.

Miles Phillips, a coastal tourism specialist with Oregon Sea Grant and Oregon State University’s Extension Service, wrote the report that summarized the findings of the survey. Oregon Sea Grant edited and published the report, which is titled Coastal Oregon Visitor Industry (Tourism) Workforce Needs Assessment 2018.

“This survey revealed highly variable opinions and experiences with employee recruitment and training,” Phillips wrote in an email. “The majority expressed difficulty in finding quality employees; however, a small number described how they have succeeded in finding and retaining employees. This type of survey work is very important to help target training programs in response to the desires of the industry.”

The report aims to help the OCVA, Extension, Oregon Sea Grant, the tourism industry, workforce development agencies, and funding organizations develop and implement training programs.

Now available: The 2015-16 Oregon Coast Quests Book

The 2015-16 edition of Oregon Sea Grant’s popular Oregon Coasts Quests Book is now available for sale. This 216-page, spiral-bound book features:Quests-book-cover

Directions for 24 Quests
Updates to existing Quests
Two brand-new Quests
Ten Quests created by youth
Quests in four Oregon counties (Lincoln, Coos, Curry, and Benton)
One Quest with directions in both English and Spanish

The book retails for $10 and is being sold by booksellers around the state. To find out where you can buy a copy, visit the booksellers page on the Quests website: http://hmsc.oregonstate.edu/quests. If you happen to be or know of a bookseller interested in selling Quest books, please contact OregonCoastQuests@oregonstate.edu for ordering information.

Find us on Facebook
Oregon Coast Quests now has a Facebook page, where you can get updates, “like” the page, and share your Questing adventures with friends and neighbors: https://www.facebook.com/OregonCoastQuests

Happy Questing!

Find us on FaceBook

Name that bridgeIf you haven’t checked out Oregon Sea Grant’s FaceBook page yet, now’s a great time – we’ve just launched a friendly little “name that bridge” competition featuring photos of – and a bit of history about – the historic bridges of the Oregon Coast. (The first photo’s sneaky: Most people would probably recognize this bridge photographed from a distance, so we’re featuring a shot taken from underneath!)

Learn more about architect-engineer-dreamer Conde McCullough and the bridges he built to tie US Highway 101 together from the California border clear to Astoria. If you’re on FaceBook, you can “like” the page and share your own photos of Oregon’s beautiful coastal bridges, too.

(If you prefer your ocean and coastal news in bite-sized pieces, readable from your cell phone or other mobile device, try our Twitter feed!)