Today, I’m going to talk about evaluation use that is, the using of evaluation findings. Now, Michael Patton wrote the book (actually more than one) on the topic. And I highly recommend that book (and the shorter version, Essentials of Utilization-Focused Evaluation [461 pages including the index as opposed to 667]).
I firmly believe that there is no point in conducting an evaluation if the final report of that evaluation sits on someone’s shelf and IS NEVER USED! Not just read (hopefully!), USED to make the program better. To make a difference.
Today, though, I want to talk about how that final report is put together. It doesn’t matter if it is an info-graphic, a dash-board, an executive summary, a 300-page document, it all has to be your best effort. So I want to talk about your best effort.
That best effort is accurate, not only reporting the findings, also the spelling, the grammar, the syntax.
For example: The word “data” is a plural word and takes a plural noun. Yep. Check the dictionary folks. Websters Seventh New Collegiate Dictionary says (under the entry data) plural of DATUM. (I’ll bet you didn’t know that the plural of OPUS is OPERA. Just another example of the peculiarities of the English language.) The take away here: When in doubt, check it out!
When I put together a final report (regardless of the format), I use the 5Cs as a guideline. (I also use it as a basis of reviewing manuscripts.) Those 5Cs are: Clarity. Coherence. Conciseness. Correctness. Consistency. Following the 5Cs results in a product in which I can be proud.
How do you use your evaluation report? Keep these things in mind!