A helpful guide of video specs for each social media platform to help everyone create great content.
- Aspect Ratio: 1:1
- Max file size: 10GB
- Length:
- Technical: 120 min
- Preferred: 2-4 min
- Captions: CC on all videos unless they are integrated into the video already. Those files need to be .SRT
- Examples:
- Aspect Ratio: 1:1
- Max file size: 512MB
- Length:
- Technical: 2 min 20 seconds
- Preferred: 1 min
- Captions: CC on all videos unless they are integrated into the video already. Those files need to be .SRT
- Examples:
- Native feed:
- Aspect ratio: 4:5 preferred since it takes up more of the screen. 1:1 is okay as well
- Max file size: 4GB
- Length (technical and preferred): 60 seconds
- Examples:
- IG Story:
- Aspect ratio: 9:16
- Max file size: 4GB
- Length (technical and preferred): 15 seconds
- IGTV:
- Aspect Ratio: 9:16
- Max file size: 650MB (under 10 minutes) or 3.6 GB (up to 60 minutes
- Length:
- Technical: 10 minutes
- Preferred: 5 min
- Other needs: A high resolution photo to be the cover photo on native feed (4:5 ratio) when IGTV is posted
- Examples:
TikTok
- Aspect Ratio: 9:16
- File size: 287.6 MB (iOS) and 72 MB (Android) in size
- Length:
- Technical: 15 seconds or 60 seconds (if combining multiple videos)
- Preferred: 15 seconds
- Examples:
YouTube
- Aspect ratio: 16:9
- File size: 128GB or 12 hours (whichever is less)
- Length:
- Technical: 12 hours
- Preferred: 1-10 min
- Captions: CC on all videos unless they are integrated into the video already
- Example: https://www.youtube.com/watch?v=Iky7Rq8DJ0c