video – University Marketing

A helpful guide of video specs for each social media platform to help everyone create great content.

Facebook

Aspect Ratio: 1:1
Max file size: 10GB
Length:
- Technical: 120 min
- Preferred: 2-4 min
Captions: CC on all videos unless they are integrated into the video already. Those files need to be .SRT
Examples:

Twitter

Aspect Ratio: 1:1
Max file size: 512MB
Length:
- Technical: 2 min 20 seconds
- Preferred: 1 min
Captions: CC on all videos unless they are integrated into the video already. Those files need to be .SRT
Examples:
- https://twitter.com/UMich/status/1202603283904204800?s=20

Instagram

Native feed:
- Aspect ratio: 4:5 preferred since it takes up more of the screen. 1:1 is okay as well
- Max file size: 4GB
- Length (technical and preferred): 60 seconds
- Examples:
  - https://www.instagram.com/p/B8xCcV6DFJC/
  - https://www.instagram.com/p/B9cwh4HDbDA/ (SQ example)
IG Story:
- Aspect ratio: 9:16
- Max file size: 4GB
- Length (technical and preferred): 15 seconds
IGTV:
- Aspect Ratio: 9:16
- Max file size: 650MB (under 10 minutes) or 3.6 GB (up to 60 minutes
- Length:
  - Technical: 10 minutes
  - Preferred: 5 min
- Other needs: A high resolution photo to be the cover photo on native feed (4:5 ratio) when IGTV is posted
- Examples:
  - https://www.instagram.com/p/B_OGRpYjTOY/
  - https://www.instagram.com/tv/Bt7VryVgZce/

TikTok

Aspect Ratio: 9:16
File size: 287.6 MB (iOS) and 72 MB (Android) in size
Length:
- Technical: 15 seconds or 60 seconds (if combining multiple videos)
- Preferred: 15 seconds
Examples:
- https://www.tiktok.com/@oregonstate/video/6824554695382682886
- https://www.tiktok.com/@lsu/video/6823462525787573510

YouTube

Aspect ratio: 16:9
File size: 128GB or 12 hours (whichever is less)
Length:
- Technical: 12 hours
- Preferred: 1-10 min
Captions: CC on all videos unless they are integrated into the video already
Example: https://www.youtube.com/watch?v=Iky7Rq8DJ0c

Make sure you are logged in and viewing Studio.twitter.com or log in by going to Twitter Ads → Creatives tab → select Media.

Click the Upload button at the top-right of the page and select the video you want.

Give your video a name. For example, Benny learns how to cook | #GoBeavs

Select the best thumbnail. These should be catchy and draw in the viewers.

Next, click the sharing tab.

You can type the handle of the accounts you want to share with.
Example: @OregonState

Once completing the steps above, your video will be crossposted. However, it does not send a notification to the other account. It’s helpful to give them a heads up that you added it to their library.

How to know if a video has been crossposted to you:

In the upper left-hand corner where it says Library there is a dropdown menu. Click Shared Media to be able to view any content that has been crossposted to your account.

Once you are in the shared media section you can see everything that has been shared with you. To post, click the tweet button and add in your copy or other components. Then you can send it out directly or schedule for later!

Crossposting will help us share content easily and collaborate more. If you have a big announcement or project coming up it doesn’t hurt to give people a heads up. Slack is a great tool for letting people know a video was crossposted.

We will not be able to share all content that is crossposted with us on the institutional level account (@oregonstate) but please don’t hesitate to share. We will do our best to integrate it into our schedule.