Email Marketing

Before going abroad, I always thought that email marketing as spam. It was unsolicited without my consent. I’ve always been bored with email marketing, and I never knew email. But when I started learning digital marketing, I did know something about email marketing. E-mail marketing is a direct marketing method that uses email to communicate …

The potential harm of current online advertising model to society

Four potential hazards of online advertising. 1. Leakage of private information In the book, chapter seven used an example of Overstack.com to show what is retargeting. In the book, the author said, remarketing or retargeting is a practice of displaying ads to web users who have visited the site, and I think retargeting also is …