Why Mcdonald Has Mastered the Art of Online Brand Management

First, McDonald’s content marketing is doing well. For a classic brand, McDonald’s officially innovated on social media. Time is consistent (“Wake Up!”, “Late Night”), vibrant and creative, artwork-centric fries, and user-generated images in Instagram feeds. McDonald’s (McDonald’s) put nutrition in the first place and center of the website and foresaw consumers’ doubts-smart public relations moves …

Digital Marketing Certification

Which certification did you complete? The free certification course I chose is Inbound on the HubSpot Academy. Since 2012, HubSpot Academy has been committed to transforming the way people and companies develop, providing online training for the digital age: courses, projects, certifications, and software training. This course helps me understand the basics of inbound, inbound …

Email Marketing

Before going abroad, I always thought that email marketing as spam. It was unsolicited without my consent. I’ve always been bored with email marketing, and I never knew email. But when I started learning digital marketing, I did know something about email marketing. E-mail marketing is a direct marketing method that uses email to communicate …

The potential harm of current online advertising model to society

Four potential hazards of online advertising. 1. Leakage of private information In the book, chapter seven used an example of Overstack.com to show what is retargeting. In the book, the author said, remarketing or retargeting is a practice of displaying ads to web users who have visited the site, and I think retargeting also is …

What To Do When Your Webpage Doesn’t Rank

How should we do when our website doesn’t rank well In today’s society, the digital market is becoming more and more important. Today’s networks are full of various websites, and even some well-known companies, products, brands or articles are very difficult to struggle within search rankings. SEO is an internet marketing strategy, it is a …

5 Ways to Increase Landing Page Conversions

5 Ways to Increase Landing Page Conversions Nowadays, everyone’s understanding of the brand is getting higher and higher, and customers have become more and more engaged in the conversion of excellence, which makes the landing page more relevant. After reading the book, the landing page I understand is  the first page of all users entering …