First, McDonald’s content marketing is doing well.
For a classic brand, McDonald’s officially innovated on social media. Time is consistent (“Wake Up!”, “Late Night”), vibrant and creative, artwork-centric fries, and user-generated images in Instagram feeds. McDonald’s (McDonald’s) put nutrition in the first place and center of the website and foresaw consumers’ doubts-smart public relations moves and smart SEO strategies. The site also includes the story of Mom Quality Correspondent-McDonald’s McDonald’s Healthy Eating Choice Ambassador Program, and the stories of food vendors are too hyped up on social media. These strategies align McDonald’s purchasing approach with humanity and assure consumers of food quality. McDonald’s showcases excellent visual content and recycles it through various channels. World Cup hashtags and World Cup party social posts.
Second, Paid social media — Digital marketing campaigns are excellent.
For a long time, McDonald’s (McDonald’s) has carried out some smart marketing activities, often using digital technology to drive people to those magical golden arches. These promotions can attract restaurant crowds and help increase brand loyalty and engagement. Such as Hands Full, Search It, Interactive Happy Meal Play Zones, and Pay with lovin’. In these paid campaigns, my favorite is Pay with lovin’ because it is very interesting. McDonald’s advertising during the Super Bowl in 2015, letting people know that random customers can pay for burgers with “like gestures” instead of cash as long as they order food at certain times. In the results? The YouTube version of the Super Bowl ad received 8 million views within four days of launch.
Third，Facing the problem, McDonald’s responded very quickly.
There is no shortage of content marketing on the wild web. Thousands of companies, non-governmental organizations, government agencies, political activists, and even ordinary people are continually publishing content on the Internet to attract the attention and attention of the eager public and the most significant search engines. McDonald’s maybe the world’s largest fast-food brand, which proves the strength of McDonald’s franchise business. But there are some drawbacks to ubiquity, including the tendency to breed mistrust. Over the years, many scandals have taken place on gold medal arches, such as food safety issues, food quality issues, and raw material issues. However, McDonald’s Canada and its agent, Tribal DDB Toronto, took bold action, ignoring the wisdom of the recognized, and faced with severe problems. Their “Our Food, Your Problems” campaign encourages Canadian customers to submit questions about McDonald’s food quality and processes directly to the company. As long as they are clear, understandable, and relevant, they can answer, regardless of the relevance or criticality of the query.
NewsCred, McDonald’s or. Burger King: Fast Food Content Marketing SMACKDOWN. https://insights.newscred.com/fast-food-content-marketing/
Econsultancy (2019), 10 brilliant digital marketing campaigns from McDonald’s. https://econsultancy.com/10-brilliant-digital-marketing-campaigns-from-mcdonald-s/
Alex Duin (2019), 5 examples of amazing content marketing – and what makes them so great. http://cypres.com/en/blog/5-examples-of-amazing-content-marketing-and-what-makes-them-so-great