Onnit has Mastered the Art of Online Brand Management Onnit started off as a health supplements company providing products relevant to increasing performance in athletes. The reason why I feel they have mastered their online presence is the way they captured multiple segments, Search Engine optimization: Onnit has secured many keywords such as “mct oil”, …

Benefits of Social Media Certification In past weeks I have worked and completed certification program provided by Hubspot Academy in Social Media marketing. I chose the coursework as I felt it was essential in today’s world to master social media platforms. The coursework too a total of 50 plus hours including the final exams. As …

USING PERSONAS IN EMAIL MARKETING

What kind of people do you think will buy your product? In this ever changing business world email marketing still holds 87% of communication between business and customers. Thus, making email marketing one of the finest tools to connect with customers or business. In order to improvise and better know your customers, creating personas relatable …

Online Advertising good or bad?

Online advertising has become one of the prominent ways to advertise in modern society. As more and more companies are looking to sell their ads on various websites with the hope of attracting more customers. This is currently favoring the advertisers as this method is creating a presence in the industry. As of today, the …

What to do when your webpage doesn’t rank

The digital revolution brought about a change in the way the company’s communication with customers. Google is one of the preferred search engines today, the ranking of the webpage becomes of at most importance. A poorly designed webpage will lead to a poor rank and thereby failing to reach the desired level of traction. Here …

5 ways to increase Landing Page Conversions

The online markets are booming and currently at a point where it is popular than physical stores. This means a fight for position on the internet. This is where the landing page plays an important role. Therefore, one has to keep in mind these simple 5 steps which could be the difference between making a …