5 Ways to Increase Landing Page Conversions

5 Ways to Increase Landing Page Conversions

Nowadays, everyone’s understanding of the brand is getting higher and higher, and customers have become more and more engaged in the conversion of excellence, which makes the landing page more relevant. After reading the book, the landing page I understand is  the first page of all users entering your website. How to increase landing page conversion is very important. I think there are five ways to help you grow your conversion rate on your landing page.

1.Clear target market

When developing a landing page, it is essential to define the target market. You should know your potential customers are women, men, young people, older adults, students, or teachers. The set the target market is significant because the customer group can be segmented, and the landing page can be made more transparent. Young people generally like landing pages with beautiful colors and fashion designs. Middle-aged people are like my parents’ age. They want simple and clear login pages, clear pictures, easy-to-understand content, simple operations, and detailed product weddings and photographs.

2. Landing page should have a clear purpose

If you want to increase the conversion of the landing page, then each landing page must have a clear goal. After completing the target market segmentation, you should be thinking about the purpose of the landing page. I believe that the goal of a land page needs to be to attract users to continue to visit, to guide users to directly purchase products or services, to obtain personal information or registration provided by users, to share or comment on users and other similar behaviors with interaction.

3. Create an effective visual hierarchy

It is imperative to establish a useful visual hierarchy. First, the landing page should have clear-cut themes and attractive text that highlight the value proposition of the product. Second, the landing page is designed with the right image or video, which can be kept in sync with the content to make the message stand out. Finally, creating an active call to action can attract customers to take action.

4. Design a conversion-centric landing page

The conversion-centric design includes attention, context, clarity, congruence, credibility, closing, and continuance. The conversion-centric design is for attracting viewers’ attention, ensuring consistent content images, precise and straightforward operations, improving product reputation, affirmative words that represent click areas, and perfection to the next section. Designing a conversion-centric landing page should also center on the following three questions (1) What do you offer? (2) Why do you want to pick you up? (3) What do you want me to do next?

5. Load time and optimize your form fields

Loading time and optimizing form fields are very important. First, let’s discuss the load time. No matter how long you spend designing the target page, for the customer, they only care about the load time. Excessive load times can make customers very impatient and lose these viewers. Next, we discuss optimizing the form fields. Optimizing form fields is vital for collecting lead information. These potential customers are all customers you can win in the future.

资源:

Khalid Saleh (2017). A 9-step guide to increase your landing page conversion rate.https://marketingland.com/9-step-guide-increase-landing-page-conversion-rate-202814

Johanna Dann (2019). 12 tests to increase your landing page conversion rate, starting today. https://www.wordstream.com/blog/ws/2013/07/ 11/l anding.

Alex Chris. How to improve your landing page conversion rate by 387%.  https://www.reliablesoft.net/how-to-improve-your-landing-page-conversion-rate-by-387/