5 Ways to Improve Landing Page Conversions

Ryan Osman from Obility said that landing page conversion does not mean it will turn into sales. Conversions are information gathered from the clicks of a button or search a potential customer might make. Landing pages are meant for consumers to scroll through for a while and hopefully convert and make a purchase but their attention is what is most important. In order to obtain this, we must learn to use the right attractions in order to get potential customers to interact with the website.

1.
Make it Long

In order to get people to interact and get more knowledge of what you have to offer make it the sub-heading longer. People will read what you have to offer and the information you are giving them. This could be a selling point or even make them look into your website longer, which is exactly what you want. When researching for a certain product or service people have a specific goal in mind. Convincing them you are the correct website by making it longer will help accomplish that.

2.
Give a Unique Selling Point to Build Trust

Many websites have interactive and explanations for their products. Create a unique selling point that ties with what you are trying to sell that helps create trust between you and the consumer. The unique selling point will get your consumer to look into what you are selling by adding some trust to it, they might find some type of loyalty to your company. Companies sell many products but the emotional connection you make with a person is what helps push a decision.

3.
Make it Concise

Making a landing page longer will give you space to create a more comfortable atmosphere for your consumers but creating too many distractions might push them away. Creating a concise yet long page might seem impossible but giving the users the information they need is important. We want consumers to interact and learn more about what they are looking for and how you are the right company. Therefore choose what you add carefully.

4.
Run A/B Test Regularly

Learning what is working and having a wide variety of changes can be important depending on what you are selling. When running different videos or ads on your landing page running this test will help improve conversion rate. A/B test allows you to see what ads are working and who did they work on specifially. This also helps you learn a little more about your consumer’s behavior and what they like to see.

5.
Hone in on Mobile Landing Pages

Smartphones are what people have started to use more than ever with changing times. When on the go or even at home, researching things on their smartphone has become the most accessible. Making a landing page more accessible for mobile pages is a great way to increase conversion rates.