Email marketing is important in this day and age, learn to use it a little better.
Mobile emails need pre-text.
What did it entail?
The email marketing certificate was a fairly simple but very informative certificate to complete. It consists of 8 lessons which vary from 19 – 35 minutes with visual information. The test took around 5 hours to complete and even gave a review-like exam at the end, what made it stand out was that there were individual quizzes through each lesson. This is important because it helps give a small review of what you learned and reintroduces what they have taught you.
What was informative about it?
The certificate is great for anyone trying to learn a little more about how to create better email marketing strategies. It’s really informative on what to use in order to bring in more open and click-through rates. Another area that is really great about this is helping create an email template that works on any screen. Mobile viewing is really important in this day and age and this certificate shows you how to make your emails more accessible for those who tend to view their emails on their phones. The final lesson had a video that didn’t have captions which makes it hard for people who are hard of hearing to understand. Almost all videos have captions to them which helps get a better understanding of what is going on as well.
What do you learn?
The lessons talk about segmentation, email template, how and when to access your consumers, and when to rule out those who don’t need to be part of your email list. Learning to understand when a person is not of benefit to anyone and should be taken off the email list. This is important because you shouldn’t want to create a negative view of yourself, especially when unadding a person is simple. Another important area that is taught is about consent to send emails to people. Purchasing a list of people can be really harmful to your business if you start sending unwanted emails to people. This looks bad because they have had no interaction with your company, which shows they do not want what you are selling.
Why should you take it?
This certificate is a great way to learn more about email marketing strategies and can help marketing professionals understand what they can and should do when sending out marketing emails. It teaches a lot of gray areas that are difficult to understand or people do not think about when sending out emails because the ROI seems more important than the brand’s reputation. There are some areas that weren’t covered, which I have learned in other areas but overall this email marketing certificate seems to be a rate of four out of five stars.
I would recommend this to anyone that wants to learn more about email marketing since it is still an important part of marketing in the business world. It helps you find and understand where there are still a lot of flaws in your email marketing and how you, yourself can improve. It is also a fresh view into what others might be doing compared to you. Being open to this experience is important and anyone with the opportunity to take it doesn’t lose anything.