What To Do When Your Webpage Doesn’t Rank

Greetings Blogosphere,

Is your webpage awesome design and content wise but still not ranking well with Google search optimization? Ranking is everything on Google because let’s be honest here, no one goes past the first page of Google anymore.

Don’t worry, there are easy ways to improve your site’s ranking based on targeted search words. Below I have provided multiple manageable ways to improve your sites Google search ranking.

  1. Avoid search words that withstand heavy competition:

One of the most sure fire ways to improve your target search ranking is to avoid using search words that are out of reach competition wise for you. Using words that are niche and uniquely relevant to your site (especially if these words are also used in your marketing campaign efforts), will result in a higher ranking than if you were to use vague and broadly applicable words.

  1. Maximize on-page optimization:

Google ranks based on relevance, which is based on the topic of your page and approval which is evaluated by user popularity. Improving your page through indicators like page titles, title tags, image tags and meta descriptions can increase your ‘relevance factor’ for your page in relation to your targeted search words. If you use one of your targeted search words in your title tags, description tags and H1, H2 and H3 tags you are bound to rank higher based on the relevance of your page to your targeted search word.

  1. Provide quality content:

This seems like a basic but if you improve the quality of your site’s content, Google will boost your approval rating. It is simple really, if your site provides great content users will naturally share your site link with others. You can improve site content by making posts more lengthy or detailed and using powerful subheadings to organize your site.

  1. Use more links:

The more links (especially inbound links), and the greater the provided links are that your website gives users, the more relevant Google will find your site. For me, one way to understand the importance of links is in the sense of any typical academic works cited you would accompany a paper with; it shows that you have done your research and are informed. If you have multiple related sites, this is a great and subtle way to self-promote and direct site traffic through the use of relevant links.

  1. Identify any possible ‘red flags’ from Google:

Sometimes Google will flag a page under the search traffic and manual actions tabs in the Google Search Console. This is usually due to association with paid spam links or hacked links and yes Google does keep track of what they deem ‘bad’ links. If all else fails and your website is still ranking poorly, you should consider checking your manual actions tab in your Google Search Console in order to make sure that there are not any other underlying reasons why Google may have deemed your site poor in regards to your targeted search words.


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