What To Do When Your Webpage Doesn’t Rank

Greetings Blogosphere,

Is your webpage awesome design and content wise but still not ranking well with Google search optimization? Ranking is everything on Google because let’s be honest here, no one goes past the first page of Google anymore.

Don’t worry, there are easy ways to improve your site’s ranking based on targeted search words. Below I have provided multiple manageable ways to improve your sites Google search ranking.

  1. Avoid search words that withstand heavy competition:

One of the most sure fire ways to improve your target search ranking is to avoid using search words that are out of reach competition wise for you. Using words that are niche and uniquely relevant to your site (especially if these words are also used in your marketing campaign efforts), will result in a higher ranking than if you were to use vague and broadly applicable words.

  1. Maximize on-page optimization:

Google ranks based on relevance, which is based on the topic of your page and approval which is evaluated by user popularity. Improving your page through indicators like page titles, title tags, image tags and meta descriptions can increase your ‘relevance factor’ for your page in relation to your targeted search words. If you use one of your targeted search words in your title tags, description tags and H1, H2 and H3 tags you are bound to rank higher based on the relevance of your page to your targeted search word.

  1. Provide quality content:

This seems like a basic but if you improve the quality of your site’s content, Google will boost your approval rating. It is simple really, if your site provides great content users will naturally share your site link with others. You can improve site content by making posts more lengthy or detailed and using powerful subheadings to organize your site.

  1. Use more links:

The more links (especially inbound links), and the greater the provided links are that your website gives users, the more relevant Google will find your site. For me, one way to understand the importance of links is in the sense of any typical academic works cited you would accompany a paper with; it shows that you have done your research and are informed. If you have multiple related sites, this is a great and subtle way to self-promote and direct site traffic through the use of relevant links.

  1. Identify any possible ‘red flags’ from Google:

Sometimes Google will flag a page under the search traffic and manual actions tabs in the Google Search Console. This is usually due to association with paid spam links or hacked links and yes Google does keep track of what they deem ‘bad’ links. If all else fails and your website is still ranking poorly, you should consider checking your manual actions tab in your Google Search Console in order to make sure that there are not any other underlying reasons why Google may have deemed your site poor in regards to your targeted search words.


Referenced Articles:



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5 Ways To Increase Landing Page Effectiveness

Landing pages are essential to inbound marketing efforts; these destination pages are how any e-commerce platform can convert site visitors into purchasing customers. This begs the question, if you have a landing page and it is not working successfully, how can you improve your page? A large part of landing pages are concerned with obtaining email addresses. Often when you “land” a pop up will request an address, this allows the seller to customize marketing tactics and deliver them to each customer directly. According to Whittemore, this allows the marketer to “lead nurture,” which converts an interested and qualified lead into a customer. Whittemore argues that successful landing pages have an offer presented to potential buyers which entices them to provide their email address for an email list. Lowery advocates that there are two essential types of landing pages, “click-through” landing pages and “lead generation” landing pages. Lowery claims that click-through pages ultimately send the customer to the product page, whereas lead generation  pages function to support email marketing campaigns. In addition, Lowery pushes for landing pages with powerful text use to optimize effectiveness. I agree with these proposed ideas because the landing page is the first thing a customer sees when the encounter a site, therefore it is going to leave a lasting impression with the customer and serve a great purpose within the marketing funnel as we studied last week. 

Articles mentioned:

Whittemore https://www.simplemarketingnow.com/content-talks-business-blog/bid/158884/what-is-a-landing-page-and-how-does-it-work?hs_amp=true

Lowery https://www.google.com/amp/s/blog.bufferapp.com/the-ultimate-guide-to-creating-effective-landing-pages/amp