What To Do When Your Webpage Doesn’t Rank

Are you currently looking for a way to improve your websites SERP? Are you questioning why your webpage is not ranking well? Are there ways to improve it? 

These are all common questions that many people have when it comes to search engine results pages. Don’t worry your questions will be answered! 

“The goal of search engines is to provide good results to search queries, the goal of search engine optimization (SEO) is to be a result of many different search queries – and even better, to be the top result on many different searches” (Larson, 2018). 

First, we must understand what SERP (Search Engine Results Page)is. SERP is the first page that pops up when you search a phrase and or keyword on a search engine. This is extremely important as you want your webpage to be within the top 10 results as it will help you get more traffic! You won’t instantly get results which can be frustrating, however, be patient it takes time!

Below are five tips that can help you improve your website’s rank

Focus on the URL
The use of target keyword phrases should be in the URL. As words in the URL play a large role in helping your website rank and generate relevance! An example of this could be if the company is selling a product and the keyword phrase that is being used is Black Silk Slippers. The current website URL is www.C&Nsilkslippers.com.

The website URL should be www.C&Nsilkslipper.com/Black-Slippers/Fur Black-Slippers.html. This URL is more specific and uses target keywords that will help the search engine find results and help rank higher. The website URL has a heavy rating in calculating relevance to the search.

Link Strategically It’s important to remember that there are thousands and thousands of pages on Google that all are publishing content that users can see. Therefore, it’s extremely important to have high-quality content on your website which then Google will better recognize your website which can improve your website rank.

Furthermore, it’s important to link pages with relevant anchor text. With the help of internal links, they can lead to other linked pages help boost your rank as Google analyzes your website. Having multiple links helps the search engine understand your page and content better and it’s relationships.

As well, the text used in your link also known as anchor text is important as it identifies what the link content is about. Having more specific, descriptive, and keyword phrases within the title of the page help with a better rank as generic phrases such as “click here” has very little influence. The key is to avoid using the same keyword phrases because Google will suspect that you are trying to cheat the search engine (Dragilev, 2019).

Focus on Main Content
Search engines go through every word on a webpage to get an understanding of what the webpage is about. It’s important to use target keyword phrases within the main content of the page however, without overdoing it. If a website uses a keyword phrase too much it can hurt the ranking and user experience. This can be known as “keyword stuffing” which is a black – hat SEO tactic and is ineffective because search engines recognize this action. It is important to keep in mind to always use keywords within the page but, keep it about 3 – 5% of the word count on the page (Larson, 2019). 

Focus on Image Alt Text and File Name
This is important as a search engine is unable to “see” images unless they are labeled. Alternative text is the label and or take which specifies what the image is about. Without a label, the search engine has no idea what the image on the page looks like making it more difficult to identify and rank. The alternative text is the label or tag that lets the search engine know what the image is. Labeling the file name and labeling the image Alt text is imperative as it helps search engines understand the content of the specific page and helps the images rank high within image searches. 

Update Content Regularly
This one is pretty straight forward. Having quality content that is updated frequently will help your website rank higher. Updating content that has been posted and or will be posted will help keep your site relevancy. It is best to always edit and refine content frequently and or input a set schedule to make updates doing so, will help your webpage rank higher (Five, 2019).

Best of luck and I hope these five suggestions help you boost your website rank!


“Chapter 4: On-Site SEO” Digital Marketing Essentials, by Jeff Larson and Stuart Draper, Publishing by Edify, 2018.

Five Ways to Improve your Site’s Ranking (SEO). (2019.). Retrieved from https://www.mtu.edu/umc/services/digital/seo/.

Dragilev, D. (2019, September 25). 5 Ways to Optimize Your Content for Better Google Rankings. Retrieved from https://www.entrepreneur.com/article/339281.

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