Month: October 2019

Are you currently looking for a way to improve your websites SERP? Are you questioning why your webpage is not ranking well? Are there ways to improve it? 

These are all common questions that many people have when it comes to search engine results pages. Don’t worry your questions will be answered! 

“The goal of search engines is to provide good results to search queries, the goal of search engine optimization (SEO) is to be a result of many different search queries – and even better, to be the top result on many different searches” (Larson, 2018). 

First, we must understand what SERP (Search Engine Results Page)is. SERP is the first page that pops up when you search a phrase and or keyword on a search engine. This is extremely important as you want your webpage to be within the top 10 results as it will help you get more traffic! You won’t instantly get results which can be frustrating, however, be patient it takes time!

Below are five tips that can help you improve your website’s rank

Focus on the URL
The use of target keyword phrases should be in the URL. As words in the URL play a large role in helping your website rank and generate relevance! An example of this could be if the company is selling a product and the keyword phrase that is being used is Black Silk Slippers. The current website URL is www.C&Nsilkslippers.com.

The website URL should be www.C&Nsilkslipper.com/Black-Slippers/Fur Black-Slippers.html. This URL is more specific and uses target keywords that will help the search engine find results and help rank higher. The website URL has a heavy rating in calculating relevance to the search.

Link Strategically It’s important to remember that there are thousands and thousands of pages on Google that all are publishing content that users can see. Therefore, it’s extremely important to have high-quality content on your website which then Google will better recognize your website which can improve your website rank.

Furthermore, it’s important to link pages with relevant anchor text. With the help of internal links, they can lead to other linked pages help boost your rank as Google analyzes your website. Having multiple links helps the search engine understand your page and content better and it’s relationships.

As well, the text used in your link also known as anchor text is important as it identifies what the link content is about. Having more specific, descriptive, and keyword phrases within the title of the page help with a better rank as generic phrases such as “click here” has very little influence. The key is to avoid using the same keyword phrases because Google will suspect that you are trying to cheat the search engine (Dragilev, 2019).

Focus on Main Content
Search engines go through every word on a webpage to get an understanding of what the webpage is about. It’s important to use target keyword phrases within the main content of the page however, without overdoing it. If a website uses a keyword phrase too much it can hurt the ranking and user experience. This can be known as “keyword stuffing” which is a black – hat SEO tactic and is ineffective because search engines recognize this action. It is important to keep in mind to always use keywords within the page but, keep it about 3 – 5% of the word count on the page (Larson, 2019). 

Focus on Image Alt Text and File Name
This is important as a search engine is unable to “see” images unless they are labeled. Alternative text is the label and or take which specifies what the image is about. Without a label, the search engine has no idea what the image on the page looks like making it more difficult to identify and rank. The alternative text is the label or tag that lets the search engine know what the image is. Labeling the file name and labeling the image Alt text is imperative as it helps search engines understand the content of the specific page and helps the images rank high within image searches. 

Update Content Regularly
This one is pretty straight forward. Having quality content that is updated frequently will help your website rank higher. Updating content that has been posted and or will be posted will help keep your site relevancy. It is best to always edit and refine content frequently and or input a set schedule to make updates doing so, will help your webpage rank higher (Five, 2019).

Best of luck and I hope these five suggestions help you boost your website rank!

Sources

“Chapter 4: On-Site SEO” Digital Marketing Essentials, by Jeff Larson and Stuart Draper, Publishing by Edify, 2018.

Five Ways to Improve your Site’s Ranking (SEO). (2019.). Retrieved from https://www.mtu.edu/umc/services/digital/seo/.

Dragilev, D. (2019, September 25). 5 Ways to Optimize Your Content for Better Google Rankings. Retrieved from https://www.entrepreneur.com/article/339281.

Let’s get started with defining what is even a landing page is and what is a landing page conversion. Generally, the landing page is the first webpage that the user sees when they click on a website link. In comparison, a landing page conversion rate helps you understand how your audience is responding to your landing page. The overall objective for a marketers’ campaign is to gain the customer’s attention, boost conversions in which the user completes a specific goal and or takes action.

How do you do that? Is it challenging? Is it effective? Are all questions that you may have when it comes to boosting conversion rates.

Well, you’re in luck today’s this blog post will focus on 5 Ways to Increase Landing Page Conversions in the following paragraphs below.

1.Mobile Compatibility – In today society is the use of mobile phones are prominent in our daily lives. We have entered a time in society where we use them for almost everything whether it’s for texting, calling, entertainment purposes, shopping etc. Thus, it’s an extremely important component to have a well-designed landing page that is mobile friendly. More and more customers are choosing to use their mobile devices as a mean to browse the internet. Therefore, having a functional, well designed, and user friendly page helps keep viewers interested and helps drive conversions. This means making sure the layout, size, dimensions of content are all appropriately scaled for mobile device use to ensure a quick and easy read for users.

2. Seven Principles of Conversion – Centered Design

As stated from our textbook Digital Marketing Essentials May 2019 written by Larsen & Dapper suggests to follow the Seven Principles of Conversion – Centered Design which all can help boost conversions.

• Attention: Grab the attention of the viewer! Make the viewer intrigued and want to stay on your site. Get the users attention by having a CTA (Call to Action). An example of this could be “BUY NOW”, “SIGN UP NOW” anything that captures the viewers’ attention.
  
• Content: Make sure the content on the page is clear and identifiable for viewers to understand. Ensure that the content from the homepage matches the customer’s expectations. You never know where site visitors are coming from and their knowledge about a product or services being promoted.
  
• Clarity: Simple. The viewer should be able to clearly and easily identify what the webpage is about.
  
• Congruence: Do not overwhelm the potential customer with distracting words and text rather use encourage words to encourage the conversion.
  
• Credibility: Establish creditability and show viewers that you are trustworthy. This helps customers trust page your product and or services. You can do this this through positive reviews and or testimonials from customers.
  
• Closing: Always use positive words to encourage and finish the conversion.
  
• Continuance: After the conversion is complete encourage customers to start a new conversion!!

3. Check Loading Speed

There is nothing worse than a page that never loads! Test and keep in mind loading time matters for viewers. Frequently check to see if any components of the landing page is slowing the load speed and adjust accordingly. Loading speed can make it or break it for viewers engagement within a few seconds. 

4. Focus on Page Elements

• Navigation – Make the website user-friendly that the visitor can use and not get lost! 
  
• Trust symbols – Logos, icon, images, small statements and symbols that can help make the user feel more confident in the site.
  
• Color Scheme – stay consistent with the logo color scheme. Never use overwhelming and distracting colors as it can steer viewers away.
  
• Buttons – Get users involved by a click! Use different colors, shapes, and sizes of buttons to help improve conversions which helps create a more engaging site.
  
• Images and or videos – Use images and video which helps you remain professional, establish credibility, and can make the page more visually appealing. 

5. Understand your Campaign Goals
This is huge. Having a clear understanding of your campaign goals help ensure your landing page is focused on a certain product and service and or call to action for viewers. Do not overwhelm and or confused the viewer with content, promotions, call to actions, etc. Having a clear campaign goal essential so, viewers do not misinterpret and or get confused by your landing page.

Wow, that was a lot of information to take in! Now you’re ready to implement these 5 tips into your own landing pages to boost conversions.

Stay tuned for next week’s blog post!

Sources

“Chapter 1: Digital Marketing Foundations, Chapter 2: Web Design .” Digital Marketing Essentials, by Jeff Larson and Stuart Draper, Publishing by Edify, 2018.

Saleh, K. (2018, July 5). A 9-step guide to increase your landing page conversion rate. Retrieved from https://marketingland.com/9-step-guide-increase-landing-page-conversion-rate-202814.

What Is Digital Marketing? (2019, April 8). Retrieved from https://fangdigital.com/what-is-digital-marketing/.

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