If I came across a company I liked that didn’t support my ethnicity, culture, or specific religious beliefs it would be a little bit of a shock to me. Giving business to a company that doesn’t have the same moral foundations as me would be very difficult to support. My emotions towards that company would change and most likely result in me not giving them any of my business.
My decision to support the company would be based on a few criteria. Is it a company (like Nike) where I already have a lot of clothes from? If so, I may not do anymore business with them but I still may wear the clothes that I already possess. Is it a company that has a lot of substitutes? Maybe it is a food company where I can substitute the brand but still have the same product. Essentially, my decision to support the company depends on a wide arrange of questions.
If this was a company I wanted to work for in the future it would definitely make me not want to apply there or work for the company. Working for a company that openly discriminates against a strong value I have would be a hard culture to interact in. It would make me focus more on the values of the company (which would be negative from my viewpoint) than make me a good employee. I would be doing the company a disfavor working for them. Therefore, it would be in my best interest and the company’s best interest to not work for the company, because I would be robbing them of a passionate employee that makes them money.