Create Content with Honesty
Content marketing is an important tactic to attract readers and engage potential customers. You can start by creating a blog to use content marketing. Blogging can help your brand to educate audiences, provide an SEO boost for your website, and helping searchers know your brand more easily. Another effective channel for content marketing is email. Through sending emails to potential buyers, you can deliver some positive information about your brand. Other channels such as podcasts, Youtube, and Pinterest are also a great way to use content marketing.
Although we all want to provide the most interesting content to attract readers, we have to remember that we can only provide honest content. It is really important not to lie to your readers. Credibility is a significant but fragile thing. If we let our readers down by lying to them, it will be extremely difficult to win their trust back.
Search Engine Optimization
After we are confident about our content, the next step is to focus on search engines. The result showed that many people start their first step in buying from search engines such as Google. Therefore, it is essential to take the right step to improve your brand’s SEO. You should try to let your brand rank higher on the search engine results page (SERP) to increase visibility in your target market.
Listen to what people are saying about your brand.
When managing your online brand, it is necessary to listen to others’ opinions. Staying in the comfort zone and pretend like your reputation is as good as you thought will not help your brand grow. Instead, you should do some research to learn about what people are saying about your brand. The research will help you get to know your brand’s reputation and help you find out ways to improve it. Remember, the research should happen repeatedly to make sure your brand’s current direction is correct.
Respond to Negative Reviews Professionally.
Responding reviews are an important part of managing the online brand. You will not only find out positive reviews but also some negative reviews. Do not be angry and refuse the content of negative reviews. Sometimes, these negative reviews will help you improve your brand. You should respond to negative reviews properly and professionally. First of all, let your customers know that you hear their complains, and your brand cares about their opinions. Secondly, try to find out ways to improve what you did wrong. Finally, show your customers that you really improved on what they said. In this way, complaining consumers will be satisfied with your treatment, and potential consumers will also improve the brand ’s favorability. Don’t be afraid of negative reviews, that might be the perfect time to manage your brand better!
Reference:
Martinez, C. (2019). 5 Dynamic Tips to Manage & Improve Your Online Brand Reputation | Bowen Media. Retrieved 8 December 2019, from https://www.bowenmedia.com/thoughts/5-tips-to-manage-and-improve-your-online-brand-reputation
How Digital Marketing Works: Here’s Everything You Need To Know. (2019). Retrieved 8 December 2019, from https://www.lyfemarketing.com/blog/how-digital-marketing-works/
Image: Building a meaningful brand online. (2019). Retrieved 8 December 2019, from https://images.app.goo.gl/y5wHRANC686SdauV8
