Just another blog for MRKT484 : )
What is a persona? Persona is a fictional, generalized description of your ideal customers. Instead of choosing a real person as the target customer, you need to imagine a person that doesn’t exist. Personas can also make customers or users tangible and concrete. More and more marketers are using personas as a method to understand more about …
Continue reading “Knowledge about Personas in Email Marketing”
This is a horrible but true story. Last week, my boyfriend was thinking of buying a new Samsonite luggage and using his laptop to search for the information. He also asked me for my opinions about which one he should buy. That night, a scary thing happened. When I was using Facebook on my phone, …
Continue reading “The potential hazards that online advertising presents for society”