June 2nd I had a wonderful chat with Chris Crabb, executive director of the Oregon Brewers Festival and owner of public relations firm Crabbsoup.
In her interview, she discusses her work as public relations manager of multiple beer-related accounts, emphasizing the ways social media has changed her work and the importance—and enjoyment—of her work forging local networks. Having been involved with the Oregon Brewers Festival for more than twenty years, Crabb offers insight regarding the organization and atmosphere of the popular event. She also recounts the cultural climates of Portland and Eugene during her adolescent and collegiate years.
Read the whole post on the Brewstorian blog.
