Recruitment and Selection

Innovation within a company is something that will make them very successful and be able to strive in the future (i.e Apple). This is because of that company constantly being able to offer a unique product or service to the market. Most of these innovative ideas come from there R&D teams and then are sold to consumers by the marketing teams. This is why companies tend to spend more money in these areas and lose track of making sure that they are spending if not as much money in the recruiting and selection. A lot of companies that do this are to focus on finding a new innovation they can come out with that could make them a lot of money. Companies are so focused today on finding ways to differentiate themselves and make their products unique. They believe allocating more resources in those areas will result in these products being made and sold. They forget that recruiting and selecting these employees that are on these teams is just as if not more important. Each employee needs to be highly qualified and fit in with the companies culture. It is also good to have a diverse group of people to bring different perspectives while collaborating. This is something that companies will lack (weakness) when they shift there focuses too much on R&D and marketing. This could also result in high turnover rates and not qualified employees being in certain roles where they shouldn’t be. This could result in lots of problems within the company and would be the biggest weakness of spending too much money on R&D and marketing.