Created with Tilt Brush, for Nicole Brown’s BA 390 course.
This animation sets up the major themes of this course, by laying out the 4 major elements of “marketing mix” and exploring what problems we might encounter culturally if there was no such thing as marketing.
This was set out to build each part of the animation around references to classic advertisements, the teacher prioritized keeping the tone light (for an international audience that might not recognizing American ads and movies). Thanks to the flexibility of creating art and animations in VR in real time, using Google’s Tilt Brush app, we were able to completely rethink and re-record each shot in this 3D animation just one week before it’s due date.
This animation uses a series of authentic political propaganda posters and photographs to illustrate moments from the history surrounding them. The goal was to help students keep track of a lot of different players, groups, and complicated events which took place in a short time line. We also hoped to bring in some of the exciting and dramatic realities involved in the history, without derailing from the bigger picture.
While the original goal was to use projection map textures onto crude geometries in Autodesk Maya, like the end credits of Captain American The First Avenger (by Method Design (formerly Rok!t Studio)(more : http://www.artofthetitle.com/title/captain-america-the-first-avenger/ ), we ran out of time and ended up just keeping everything 2D (with very limited animation). The original idea was also to deliver the voice over in rapid fire style of a 1940s news reel, but we decided to just let the instructor use their real voice and personality. In the end we also thought that it might help to repeatedly go back to a literal timeline covering all the events to help the viewer keep track of where they were as events played out. The opening planet was animated in Maya, and the image of soldiers running was animated in Adobe Flash, while the rest was edited together in Adobe Premiere and Adobe Audition (along with extensive photo editing and drawing in Adobe Photoshop).
This animation offers a wide variety of examples, with making any single item stand out as the the best option. The goal was to help students appreciate how many options they had, without making them focus in on one approach as more valuable than others.
We started out with idea of indiana jones hunting for an ancient valuable artifact, but eventually decided to drop that framing metaphor in favor of always going in many different directions with the imagery. This video was mostly created with a Wacom Cintiq monitor, and Adobe Photoshop. Drawings were compiled and animated in Adobe Premiere. Audio was recorded with Audacity, then processed in Adobe Audition.