Created with Tilt Brush, for Nicole Brown’s BA 390 course.

This animation sets up the major themes of this course, by laying out the 4 major elements of “marketing mix” and exploring what problems we might encounter culturally if there was no such thing as marketing.

This was set out to build each part of the animation around references to classic advertisements, the teacher prioritized keeping the tone light (for an international audience that might not recognizing American ads and movies). Thanks to the flexibility of creating art and animations in VR in real time, using Google’s Tilt Brush app, we were able to completely rethink and re-record each shot in this 3D animation just one week before it’s due date.