I would like to challenge the idea that recruitment and selection is a company’s most important function. As the video on how the role of HR has evolved from LinkedIn points out, HR has a responsibility to focus on how an organization markets itself to the outside world (LinkedIn Talent Solutions). Since the explosion of social media, people are constantly looking for the organization that markets themselves the best – whether they realize it or not.
A cohesive and constantly evolving marketing plan allows for every person on every platform to gain a holistic view of an organization just by glancing at their website or social media page. Spending resources marketing for the masses allows for the most people to be exposed to an organization, allowing for a new kind of brand recognition that comes from the amount of time and energy the organization has taken in expanding their marketing efforts.
A focus on marketing allows for potential job candidates to be aware of your organization early on so that when those job openings arise, there is a better chance of attracting talented candidates. By playing into social media trends and introducing the organization to people by using popular marketing platforms, the successful individuals you want to attract will want your organization in return. This is a key strength that would come out of not prioritizing recruitment and selection, but instead focusing on marketing.
Some potential weaknesses in prioritizing marketing over recruitment and selection include not attracting the right candidates by focusing on just marketing efforts. Also, marketing may not be done properly for the individual organization, painting the company in an incorrect light.
Source:
LinkedIn Talent Solutions. (2016). The role of HR has evolved. Meet the 21st century HR Leader [Video file]. Retrieved from https://youtu.be/ukmC6F0JvQw
3 replies on “Week 1: The Case for Recruitment & Selection”
You made a very strong argument for why marketing is the most important aspect of an organization. Great post! I appreciated reading your thoughts and this also helped sway my view of marketing’s role in recruitment.
I would have to agree with you, I believe this to be true as well. A company cannot be successful if they have a poor foundation, they will end up failing, or collapsing like a house with a bad foundation would. The way to start and ensure that this does not happen is investing in various HR functions so that the right people are hired and that people who would add great value to the company are attracted to it.
Marketing is definitely key in promoting the product or service. If it is not well marketed, then it would be hard to hire good employees because the company will most likely struggle. In addition, I think a lot of people desire a well-known company, so spending money on marketing increases the pool of applicants as well.