Week 3 Post

This week I learned many things from our readings. I really enjoyed a lot that was said in our reading for Design is Storytelling by Ellen Lupton. Throughout this week’s reading we are exposed to emotion and how it impacts design and our everyday lives. “Designing for emotions requires thinking about how users will anticipate an experience and how they will remember it later” (Lupton 59). We learn the three layers of user experience, the beginning (aka the visceral level) the middle (the behavioral level) and the end (the reflective level). We also learned about the experience economy and how it has changed the way commercial companies design and deliver products to all of its users. I really enjoyed a lot from this week! 

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