Online Course Design Pitfall #4: Expect your students to consume knowledge rather than create it; Online Course Design Pitfall #5: Ignore the ways students learn from each other:
One of the primary outcomes I want for students in my industrial marketing course is to develop an understanding of how marketing is practiced in the industry, and how that compares to the theory that is presented in class. With this hybridization process I am trying a new approach where each student will be matched with an industry “mentor” in order to learn how marketing is conducted with that specific company. Each student will conduct three interviews with their mentor over the course of the term – gathering information that is roughly parallel to what is being covered in class. Students will use this information in multiple online discussions as well as a final online presentation and a final paper. My hope is that this active engagement with someone in the real world and the sharing of the information among peer students will both facilitate learning from each other and creating their own understanding of how marketing works in the real world.