Let’s first start off with, what is a Landing Page?
A Landing Page is a page on a website designed to convert visitors into leads. Therefore, our goal is to capture visitors and gather their information, so we can later contact and market to what we know about them. These 5 steps will help increase your landing page conversion to convince visitors into becoming a lead.
Write killer headlines
Make sure the main headline is clear and concise for the visitor to know exactly what they are being directed towards. It should grab the reader’s attention and sum up the main pitch. Remember that readers are likely to read the header and make up their mind within seconds so make sure you capture them fast!
Include images and videos
As always, people are always more amused to look further if there is a picture relaying the context when they first take a look at something. You should always include an image or a video above the fold so the reader will be more enticed to scroll down and look further into the content. The image should always relate to the product or image you are trying to sell. This will eventually help the reader visualize the product.
Make sure when creating landing pages, that the amount of links and distractions is minimal. On the landing page make sure you include your logo to build your brand’s recognition and link that redirects to your homepage. The ultimate goal of your landing page is to minimize the options for the viewer. Having too many options can bring the attention away from the call to action button. Heatmaps are also extremely useful to see how your visitors navigate throughout your site and can show where they click and spend the majority of their time.
Keep the important information above the fold
Most people spend 80% of their time above the fold. And when I say above the fold I mean the content on the page before you scroll down. So, in other words you want as much content as you can above the fold as well as some imaginary screen border. It can be hard to find the happy medium between content and images, but you want to make the page non-cluttered and appealing to the eye.
Optimize forms to boost lead generation
Keep the forms to the absolute bare minimum number of fields. The more information the lead has to provide right at the moment, the more annoying and less likely the visitor will take the time to do so. Make sure you get the general information first, then later you can always ask for more once you have them as a lead and on your side.