Marketing Over Recruitment?

Connecting last jigsaw puzzle piece.

Organizations might decide to allocate more resources toward marketing or product design rather than using those same resources to do a really good job in employee recruitment and selection because of high cost associated with the hiring process. The company must spend money advertising the position, evaluating the candidates, and conducting background checks. If the company focuses on marketing or product design this can lead to higher/more profits than spending the same money on recruitment and selection. For instance, in today‚Äôs world we have great technological advances that basically sell themselves. I think of products such as the Apple iPhone and Tesla Motors. The money spent of product design and marketing is well worth it for the revenue brought in. It is smart for these companies to focus on their product design and marketing to get it the consumer for more revenue.  

Some potential weaknesses of an organization’s decision to not prioritize recruitment and selection in rather than other aspects of the business are recouping lost money from mistakes that poor employees make. When the position does not get filled the company or business pays for that longer term in opportunity cost. There is also potential hidden hiring discrimination that can cost the company millions if undetected.  Some strengths of an organization’s decision to not prioritize recruitment and selection is as I mentioned previously. Strategic product design and marketing can lead to more revenue which then leads to profit for the company. The company can shift and mold employees to fit the companies culture.

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