Take your career to new heights, know your strengths, and be known for being amazing at something!
Branding is all about the promise you give to your customer. It tells people what they can expect from you. But in a personal branding point of view; your brand should be what people think of you when you leave the room.
So here is your assignment. First ask 15-30 people that are friends, family, and people who you may have just met within the past few weeks, what are 3-5 words that describe you (The GOOD AND THE BAD). By getting a diverse group of people you will have diverse results and see the changes in responses from someone who knows you more than 10 years to someone who knows you you less than 2 weeks.
Next compile all your responses, draw together conclusions, and find word families. When I did mine I was surprised to see that many people used words like outspoken, honest, or opinionated. It made me wonder is that the lasting impression I want to have on people when I leave the room is that I am opinionated; Is that something I want to change about myself? After some critical thought I decided that I am outspoken and I should own it. I am honest when others aren’t but my goal should always be for the common good. I mean HONESTLY, I am probably always the person who will stop a stranger and say that their shirt is inside-out or that they have spinach in their teeth.
After I made some conclusions I developed my personal brand which is exuberant, ambitious, entrepreneur, outspoken, and connected. I will use these words as my guiding force for my interaction with people and over my social media.
Take it to the next level by putting these branding words on your own business cards and using these words to sell yourself into a career.This a perfect opportunity to show people that you care about yourself and you are always looking for ways of self-improvement. I think most employers would agree that they rather hire the person that is always looking for ways to improve rather than the stay at home nobody.
posted by Zack Sperow, Career Assistant