Tucker Trotter is the President and CEO of Dimensional Innovations, an award-winning experiential design and build firm. Dimensional Innovations’ goal is to create unique and immersive environments for people.
This article discusses the importance of experiential design and how critical it is for companies worldwide. Trotter gave examples of well-known companies and what they have done to create a story within their brand to showcase an experience. Trotter stated that Apple, one of the most recognizable brands globally, is “often at the top of the list when we think of great design, but their success stems from brilliant experiential design.” Trotter also expresses his belief that Tesla, another easily recognizable brand, “is following suit by making experiential design a priority.” He brings up many great points about this topic. Still, one that stood out to me was: “Great experiential design is one of the most powerful weapons to be deployed on the innovation battlefield,” simply because he isn’t wrong in his explanation. The atmosphere we find ourselves surrounded by is what makes the experience enjoyable or not. From the moment of the first interaction to pushing the door on the way out, or even the small moments in the parking lot, a specific memory personalized in each individual’s immersion within the experience.
Trotter, Tucker. “Why Experiential Design Is More Important than Ever | SEGD.” SEGD, 3 July 2017, segd.org/blog/why-experiential-design-more-important-ever.
https://segd.org/blog/why-experiential-design-more-important-ever
