McLuhan’s Crazy Thoughts

Marshall McLuhan was a man known for being a ‘communication theorist.’ He studied how mass media is informing people. McLuhan claimed “We shape our tools, and thereafter our tools shape us” is one of his famous quotes. In a nutshell, this means that you can remember how to use Command+F when you want to search for something, and that action might become immersed in the way your mind works.

For me, the ideas he had about “hot” and “cold” mediums of media, although accurate, have changed and improved with technology. Some examples of what I am talking about regarding “hot” media are film, photography, radio, etc. “Hot” media requires an immersion in the work but can sit back and relax. “Cold” media is inclusive and requires participation and engagement. Some examples of this type of media include virtual reality, the internet, tv, and your phone.

The way we receive a particular message, perhaps a political statement, would change based on what source you are receiving it. For example, Fox News is one news source that gives its content based on opinion with a Republican perspective. On the other side of the spectrum, CNN and The New York Times are opinions based on the Democratic perspective. If you choose to view those news sources, they are center structured content that is unbiased and reliable. NPR, BBC, USA Today, and many others refrain from opinion-based news and only share creditable and accurate information.

A “global village” is a term McLuhan used to describe how electronic media is used. Everyone gets the same information at the same time, thus ‘linking all people together.’ It is taking a localized village of information and globalizing it to the public. A current provider of this information that has blown up in the last year is TikTok. This media provider has allowed for a video up to 60-seconds long to blow up and find itself onto many people’s For You pages. Social Media outlets like TikTok or Instagram have allowed a comments section for people to state their opinion. Although causing some controversy, you can sometimes dig through the comments to find some more information on the topic. One example of TikTok spreading information quickly is the explosion that happened in Beirut, Lebanon in 2020.

Explosion in Beirut Lebanon 2020 | TikTok Video Compilation from Different  Angles | Pray for Lebanon - YouTube

When considering how media changes from different views, I believe that it will change the way I approach things. Being quick to judge or believe what I see off the bat will be one step in changing my approach. Fact-checking, researching, and looking at unbiased sources is a great way to improve the way I view and receive media. When I work on design projects, I want to make sure I understand the back story and information that I need to make sure it is thorough and transparent.

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Hello, people of this wild world that we live in. My name is Emma Binstein, although many call me Binny. I have come here today to introduce myself to you all. I was born in the suburbs of Illinois and moved to the small resort town of Whitefish, Montana at the age of 2. This town is the definition of small-town living, there is 1 elementary school, 1 middle school, and 1 high school, basically meaning everyone knows everyone. I grew up dancing during the week and going skiing on the weekends. Life was pretty simple at that age.

Fast forward 16 years, and I move to Corvallis, OR. Placed into a tiny dorm room surrounded by 35,000 students without knowing a single person. Talk about a fresh start. It wasn’t until a few months in that I began to meet all these amazing new people and truly learned to understand the importance of getting out of my home state. Thus bringing a larger appreciation for visiting home.

Coming into college, Interior Design in the College of Business was what I was set on. After realizing I like the creative side of design midway through my Winter term, I switched to a Graphic Design major in the College of Liberal Arts, possibly one of the best decisions I ever made.

In high school, I took digital design during my freshman year and then media communications my senior year. This allowed me to have a semi-solid base going into college. Starting in the application class during Spring term was a bit nerve-wracking and unknown, then I began to understand the art of Graphic Design, and the perfectionism it takes, which is what first drew me to it initially.

A long time ago, some friends asked me the common question: What do you want to do with a Graphic Design major? Off the top of my head, I said “I think it would be awesome to design skis, snowboards, and skateboards.” Since that day, I have hoped one day, I will be skiing down the mountain on my own custom made skis.