Bryan Meszaros is the CEO and Founder of OpenEye Global, the SEGD President in 2018-2019, and a member since 2013. Because of his vision, they were able to transform OpenEye into “an elite industry-leading agency.” Being around for 20 years of experience within this field has helped in recognition as a global industry leader.
This article talks about wayfinding and its importance in creating a fulfilling experience. The digital experience since 2016 has grown immensely, but this article still shares relevance today. Wayfinding is all about going from Point A to Point B and will benefit the majority to increase customer experience. Taking away the stress from being inside of an airport in any way could make their trip that much more enjoyable. One notable quote from this article stated, “By 2018, more than 50 percent of organizations will redirect their investments to customer experience innovation.” Companies would then strive to improve their environments for customers to have a better experience. Although Meszaros wrote this article a while back, some companies are still learning and implementing new concepts, so their user experience improves each time they come back. Experiential design is a learning process, and it grows at the same rate that societal standards do. Something essential to consider is personalization within the brand’s digital strategy. Digital directories in airports allow for all of the companies to be seen in one spot and for the brands messaging to be in front of you all at one time. Logos catch people’s attention and allow for greater engagement from all people.
Meszaros, Bryan. “The Digital Directory Experience + Airport Retail—Enabling Engagement | SEGD.” SEGD, 2 Nov. 2016, segd.org/blog/digital-directory-experience-airport-retail%E2%80%94enabling-engagement.
https://segd.org/blog/digital-directory-experience-airport-retail%E2%80%94enabling-engagement
