Oregon’s comprehensive land use regulations make it a national standard-bearer for farm and forest preservation. The centerpiece of this system is the adoption of urban growth boundaries, which set limits on where urban-scale development can occur. Outside these boundaries, privately owned farmland is under county jurisdiction, with much of it zoned for exclusive farm use (EFU) or mixed farm-forest (FF) use. Despite the name, a range of exempt or incidental non-farm uses, from farm dwellings and agritourism-oriented buildings to industrial facilities, have been permitted in these zones.
How the state should set guidelines for non-traditional use of these lands has long been a flashpoint in Oregon policy debates. Recently, the debate has centered around agritourism, which can encompass a range of activities, from u-pick apple orchards to hosting weddings, concerts and other events on farm properties.
One of the bills being considered in Oregon’s ongoing legislative short session is HB 4153, which seeks to clarify the legal use of farm stands on land zoned for exclusive farm use or mixed farm-forest use. The bill replaces the existing legal concept of a “farm stand” with new language centered around “farm stores”, and in doing so, effectively overhauls how income from agritourism and other activities on farmland is regulated.
Proponents of looser regulations around agritourism argue that allowing producers to diversify their income makes farms more financially resilient during difficult years (e.g., years with bad harvests or low commodity prices). They also argue that current rules, which regulate agritourism income directly, impose unrealistic and costly burdens on the local jurisdictions tasked with carrying them out. Opponents argue that vague, permissive legal definitions of allowable uses invite bad-faith interpretations, and that an expansive list of exempt non-farm uses represents a slippery slope that will gradually chip away at Oregon’s legacy of farm and forest preservation.
Under current law, farms are unable to receive more than 25% of their total revenue from these sources. HB 4153 shifts the focus from income to the physical space occupied by structures used to facilitate this type of revenue, which represents a foundational change in how agritourism and related incidental uses are regulated.
The most recent version of HB 4153 lays out eligibility criteria based on tract size. Larger tracts face fewer restrictions, while tracts under 20 acres must demonstrate at least $10,000 in farm income over the previous two years. In all cases, the store structures are to occupy no more than 10,000 square feet of space.
| Tract size | Land used for farming | Farm income requirement |
| > 80 acres | >= 45 acres | None |
| 40-80 acres | >= 25 acres | None |
| 20-40 acres | >= 15 acres | None |
| < 20 acres | >= 10 acres | >= $10,000 in pvs. two yrs. |
Importantly, the bill, as currently written, treats farm stores as a “permitted use”, which essentially means that any store meeting the statutory criteria does not need discretionary county approval. Counties would have a more limited role in adopting “standards” related to things like parking and hours of operation, but would have minimal role in determining if an individual landowner can build a farm store. This is a notable contrast with how Oregon law treats agritourism events (e.g., festivals and weddings), which are subject to county authorization.
The debate surrounding HB 4153 is contentious. One of the opposing arguments concerns the potential impacts on land values. I want to use the rest of this post to dive into what we know about how agritourism shapes farmland markets. (For those without the time to read the rest of the post, I don’t find a strong link between agritourism growth and land price growth at the county level. But this may say as much about the limits of available data as it does about the underlying relationship.)
At a fundamental level, the value of farmland reflects the discounted stream (or present value) of income a landowner is expected to earn from it. A simplified version of this relationship is represented by the equation below. Anticipated income that will not be realized by the owner until a later date is discounted at some rate .1 The fundamental land value equation involves two income sources: (1) annual returns (or profit) from the current use, agriculture (e.g., the net revenue from growing and selling crops and other farm outputs) and (2) anticipated returns from developing the land in the future at some hypothetical year
. For land that is remote and has little prospects of being developed soon (where
is usually many years away), (2) tends to be very small so the land value approaches what would be attributable to farm production only.

Current rules stipulate that no more than 25% of farm revenue come from agritourism or related non-farm activities. Assuming these rules are fully enforced, which is debatable, this effectively puts a cap on how these activities could affect land values. Using the above equation, if a farm that does not use agritourism starts offering hay rides in the fall to the full extent allowable under law, we can model this by multiplying (1) by 1.25. This is not a perfect analogy because land values reflect net revenues, whereas the current law regulates gross revenues (i.e., before costs are accounted for), so to do this accurately we’d have to account for differences in the costs of crop/livestock production versus hay rides.
HB 4153, as currently proposed, does not place any upper bound on how much could be earned from agritourism. If we assume that the establishment of an agritourism facility (i.e., a “farm store”) will take nothing away from what the operation would earn without agritourism, then agritourism can be thought of as boosting the net returns to the current use in a way that is proportional to agritourism profit. That is, by not restricting the revenue that could be earned from agritourism, this would raise the price of land that potential buyers of that land would pay, because the income they earn from it will be greater. It also increases the hypothetical net returns that could be earned from land in farm use because it preserves the option to invest in a farm store. This is the argument made by those who worry about agritourism raising land prices.
When we think about (1), the returns from farm production, we usually assume that landowners exert no influence over the price at which they can sell their output, which is determined by regional or global commodity markets. If we consider income from farm stores or agritourism, this assumption may not hold. If more and more operations adopt some form of agritourism, the size of the agritourism premium will start to degrade and the price will go down accordingly.
What do we actually know about how agritourism affects land prices? Unfortunately, very little. The reason is that data on agritourism adoption are not widely available. USDA collects information on agritourism practice use in the Census of Agriculture, but this tends to be quite limited, in that it doesn’t encompass all activities that might fall under the HB 4153 legislation. For example, a farm stand, where produce is sold directly to consumers, would not qualify as agritourism under the USDA definition. The USDA does track these direct-to-consumer sales separately, but these are also mixed in with other forms of direct sales, such as farmers markets.
Nonetheless, there is potentially some value in looking at how agritourism growth, as reported in the Census, correlates with growth in land prices. The figure below splits Oregon counties into four groups based on whether they experienced above- or below-median growth in agritourism adoption (from the USDA Census) and in inflation-adjusted farmland prices over roughly the same recent period. Details on how these are calculated are in the figure note.

The figure does not reveal a clear correlation between land price growth and agritourism growth. Of the 24 counties with adequate data, the number of counties in each category are: 7 (high price-high agritourism; upper right quadrant), 5 (low price-high agritourism), 5 (high price-low agritourism), and 7 (low price-low agritourism). If we map the counties in these four categories, we again do not find an obvious pattern. Overall, this points to a weak positive correlation between recent changes in reported agritourism activity and land prices.

We find a similar pattern if we look at the change in number of farms that use agritourism (instead of the percentage of farms), use self-reported farmland value estimates from the Census (instead of observed prices), or drop the minimum sales acreage threshold down to 5 acres (from 10 acres). The bottom line is that the data don’t reveal a strong link between agritourism growth and land price growth at the county level. That said, the Census paints an incomplete picture of what most would consider agritourism, so that caveat should be kept in mind. They also don’t rule out more localized effects.
Of the counties with relatively high land price growth in recent years, about half had high and low agritourism activity. That’s not to say that HB 4153, if passed, would have zero effect on land prices. The prices of land in operations that do invest in a profitable farm store should go up. And given how unaffordable land is in general, anything that makes it more expensive could be viewed negatively, especially if the “farm stores” that end up being approved have little connection to farming and other rural land uses. But on the flipside, there is certainly some appeal in allowing producers to diversify their revenue stream by providing products and experiences that local consumers are willing to pay for.
Overall, though, I would say I would lean towards being skeptical of HB 4153 having far-reaching effects on the market for land more broadly. For that to occur, we would also need to see some sort of speculative effect, where potential land buyers are willing to pay a meaningfully higher price for the option to build a farm store. Alternatively, we would need to see buyers paying a premium to locate near newly established farm stores, perhaps due to the potential for agglomeration benefits of creating a denser network of farm stores. But this cuts against one of the main criticisms of agritourism, which is that it generates nuisances (traffic, noise, crowds) that create conflicts with neighboring operations. In other words, the same features that might make nearby land more valuable to one type of buyer could make it less attractive to another.
One of the main takeaways here is that agritourism is an extremely data-scarce area. In order to track things like land market impacts, we need more and better data on the extent of agritourism activity around the state. Regardless of which, if any, version of HB 4153 ends up being passed, I would advocate for tracking the establishment of farm stores over time. Good data is the bedrock of good policy and we’re otherwise left with tenuous arguments built around hypothetical scenarios that may not apply.
Note: Farmland price data come from proprietary data purchased from Cotality. All agricultural sales used in the figures satisfy the following criteria: (1) exclusively made up of agricultural parcels (per Cotality’s land use codes, which are adapted from county records), (2) at least 10 and less than 10,000 total acres, (3) outside urban growth boundaries at the time of sale, (4) at least 50% of the land is class I-VI soils, (5) price is between $100 and $75k per acre, (6) land is primarily zoned for agricultural use (Note: Five counties, Gilliam, Grant, Lake, Morrow, and Umatilla, do not have detailed statewide zoning data. In order to retain farmland sales from these counties, I also include county land in zones labeled “non-public” in my working definition of agricultural zoning.), and (7) involves fewer than 10 individual taxlots.
- Similarly, if you were to receive a dollar today, it would be worth less to you than the promise of a dollar in the future (because you could invest the dollar given to you today in a risk-free investment vehicle, like a Treasury security, and earn some positive rate of return on it by next year). ↩︎



















