Critiquing a Recruitment Ad

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Defining My Personal Brand

“Whether she is taking classes towards her MBA, or mentoring a young HR professional, Alina strives to better herself every day, both personally and professionally. With 8+ years’ experience in Human Resources, her goal is to improve employees’ understanding of their total benefits package. Her focus is on the employees’ overall health and wellbeing: physically, financially, and emotionally. Her personable, yet professional approach encourages and uplifts every colleague she has the pleasure of working with.”

Strengths and Weaknesses

One of my biggest strengths is my ability to coach and mentor others on the job. I truly enjoy explaining policies to employees and educating managers on federal and state regulations.

A weakness I have is that I don’t always assert myself. For example, I should advocate for my accomplishments and projects. Many times, I allow these successes to go unnoticed since managers are often too busy to recognize their subordinates.

What Makes Me Unique?

I adapt my communication style to my audience, whether they are an hourly employee or a higher-level Executive. I am a long-time Toastmaster’s Club member, so I understand the power of effective communication. The goal is to simplify policies in such a way that colleagues can understand and retain the information for the future.

My Situation Wanted Ad

Living in the digital age, our attention spans are limited. Thus, I would present my situation wanted ad in 1–2-minute video taped elevator speech walking the viewer through my personal brand. The content would include my general KSAOs, but also short testimonials from others who have worked with me. I would recruit former colleagues, professors, and others in my network. The production would be professional and upbeat to capture the viewer’s attention. I would also include some humor. HR is not always an exciting career to talk about, so examples of my previous projects would be ideal. The most recent example I have of this is a feature length training video I recorded walking employees through online new hire orientation.

To present my ad I would hand out a business card with my contact info and QR code for a potential employer to scan and watch. This way, the viewer could immediately get in contact with me while viewing my video resume on their smart phone. The goal of this situation wanted ad is to stand out among a sea of applicants and present my brand in a unique way.

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