Why Glossier Has Mastered the Art of Online Brand Management

Written by Erin Aldridge When it comes to online brand management, Glossier has dominated the scene. Starting the brand in 2014, Emily Weiss set out to create a line of skincare (and eventually makeup) that would adhere to the millennial population. She could have never imagined the sheer success that Glossier would have. With over […]

6 Steps to Creating a Targeted Persona for your next Email Marketing Message

Written by Erin Aldridge As professional marketers, we all know the importance of email marketing to reach our customers – but as people – I know we’ve all opened up our inbox and found a flood of emails from companies that we couldn’t care less about. Instead of clicking and opening these emails or reading […]

The Hazards of Current Online Advertising and How YOU Can Overcome it.

Written by Erin Aldridge As I sit on my couch in the comfort of my home, I scroll through Netflix looking for something to watch. Click, click, click – “recommended for you”. Perfect! I find a movie and turn it on. I open my phone to check social media: instagram, snapchat, twitter, facebook. It’s a […]

What to do When Your Webpage Doesn’t Rank

Written by Erin Aldridge Hi everyone! If this is your first time coming across my blog, welcome! – and if you’re returning, thanks for coming back! This week I wanted to focus on a topic that is vital to a successful website, but isn’t always talked about. Search Engine Optimization, and more specifically, search engine […]