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Written by Erin Aldridge As professional marketers, we all know the importance of email marketing to reach our customers – but as people – I know we’ve all opened up our inbox and found a flood of emails from companies that we couldn’t care less about. Instead of clicking and opening these emails or reading …
Continue reading “6 Steps to Creating a Targeted Persona for your next Email Marketing Message”
Written by Erin Aldridge As I sit on my couch in the comfort of my home, I scroll through Netflix looking for something to watch. Click, click, click – “recommended for you”. Perfect! I find a movie and turn it on. I open my phone to check social media: instagram, snapchat, twitter, facebook. It’s a …
Continue reading “The Hazards of Current Online Advertising and How YOU Can Overcome it.”