I was choosing Social media as the first certification in my life because I think social media is very crucial nowadays, and I personally interested in it. Today I will tell you what going on before I get a certification.

• Topics:
  • Which certification did you complete?
  • How long did it take to complete?
  • What did you like best/least?
  • Were there any disappointments or frustrations?
  • What did you learn?
  • Do you believe this certification program is useful for other marketers?
  • On a scale of 1-5, how likely are you to recommend this certification program to a friend? Why?

Which certification did you complete?

I completed Social Media Certification.

How long did it take to complete?

I took almost three weeks in total. About 10 hours in general. I took an exam today (Dec 07, 2019, with 69/70 scores). At first, I plan to study for one hour a week, but things changed. I had a ton of works and honestly started to study this certification on week 7. During week 7 to 10, I plan to finished 2 lessons per week. I almost achieved my goal, but week 9, I totally messed up with my plan. I got a lot of work and an exam coming up to me. Then this week (week 10), I finished up 4 lessons.

What did you like best/least?

I would say I like everything. In fact, this certification content similar to the class content, which makes me follow up easier. I love how they quizzed me after a single video. However, I think those quizzes are way too easy. I think it could be better if there are more questions in each quiz or make it more difficult to check my understanding.

Were there any disappointments or frustrations?

A big NO.

What did you learn?

I learned a lot. As I said before, the content of this certification, similar to our class content. Some material such as monitoring, terminology like bid, buyer persona, and so on. I learn about SMART Goal, how to develop content, monitor ads, social media channels, team models, how to manage the budget.

Do you believe this certification program is useful for other marketers? On a scale of 1-5, how likely are you to recommend this certification program to a friend? Why?

I strongly believe what I learned, as I mentioned above, will tremendously help other marketers and me. I recommend everyone who wants to work in this area should get this certification first. You will gain a better understanding of the digital marketing structure. I would give 5, which is strongly recommend to my friends because, as a part of marketing students, I think digital marketing or digital platforms have played a significant role in all businesses. They will get knowledge about digital marketing structures to help their company in someways.

I can’t believe it almost end of week 10 already. Today I would like to talk about things that the digital marketers should to better manage their online brand because I have two choices and the another one is about Nike brand which I saw my other classmate already did the same company as me.

Here is some list that I think it would be necessary to be done.

Don’t lay Eggs In Too Many Baskets

Many newbie business owners often trying to do everything at once with little prior experience which is not really good.

We want you to grasp the lesson: less is more. Vision and reliability should be your primary goals when you just start.

Focus: if you try to launch multiple campaigns at once, you will not only be totally overwhelmed, but also find it difficult to assess which marketing campaigns have been successful.

Consistency: this will be the key to getting your business off the ground.

• It will build you a lifelong follower by being positive on social media..
• You can create a loyal customer base by being consistent with your writing and transforming fresh, cold opportunities into new buyers.
• Being consistent with SEO ensures that instead of depending too much on paid advertising, you will save money in the long run.

Too many small business owners try to do everything at once and fall flat on their faces.

Prioritize customer needs

“When building a brand online, too many people rush to buy ads and acquire traffic to drive revenues by brute force,” says Tony Delmercado, co-founder and COO of Hawke Media. “Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends — tighten up the mouse trap first, then purchase the eyeballs. You will more cost-effectively gain and retain customers and keep money for higher-risk marketing strategies in your coffers.

Update your SEO more frequently. 

Optimizing your search engine will help the product reach out to the customers who want what you’re selling. Industry experts advise upgrading the SEO once a quarter; after all, more than 500 times a year, Google changes the algorithm. So keep your product as discoverable and searchable as possible, consider the keywords that help your company gain or lose momentum in the search engine process.

Engage with your audience on social media

by starting conversations and responding to both praise and grievances. Sixty-seven percent of consumers use social media for customer service inquiries, so make sure that you become a part of that narrative so that you can direct it to a positive outcome.

Managing a Brand Online Reputation.

To have a good reputation is to create positive content about the company in which it will rank well in SERP

There are some ideas for webpages that can rank well for brand searches:

1. Corporate website
2. Corporate Ads
3. Social Media profile
4. Customer support site
5. Directory listing

Thank you 😉

Work Cites:

https://www.lyfemarketing.com/blog/digital-marketing-tips/

https://www.inc.com/jeremy-goldman/7-essentials-for-any-digital-marketing-strategy.html

Stukent Digital Marketing Essentials Textbook Chapter 11

What is Persona? How we elevate it?

What is Persona(s)?

A persona is a character created as a representative for a target audience. Digital marketers craft personas by analyzing primary and secondary sources, including ethnographic insight arising from direct observation of people and from data on their behavioral patterns.

How to create a persona?

Personas are derived from a combination of five research methods:

• Demographic — Defines the basic structure of a population based on geography, income, level of education, and other standard descriptive attributes.
• Psychographic — Focuses on values, opinions, interests, aspirations, attitudes and lifestyles.
• Ethnographic — Involves participatory observation where insights are gleaned by watching subjects in their daily routines and capturing what isn’t explicitly reported.
• Transactional — Reveals insights through a historical customer relationship, including first- and third-party purchase histories and post-sale service records.
• Behavioral — Captures data passively through engagement with websites, mobile devices and other media, content and channels that reveal how audiences engage over the course of a relationship.

Personas In Digital Marketing

“People nowadays tend to get information overload.” The personas should resonate with them.

Using Buyer Personas in Email Marketing Campaigns.

Once you got targeted personas by doing research.

1.Segmenting your email lists

Here are some ideas on how to segment:

• Sales stage (Prospect, former customer, etc.)
• Title/position (IT Director, CIO)
• Interests (webpages visited, resources downloaded, emails opened)
• Partners (or potential partners)
• Vertical markets

It makes it really easy to pull a particular list and send a highly targeted campaign once an email list is segmented out. For example, if you are a food delivery service whose target buyer is working people, you can pull a list of all working people in the database and send a campaign specific to them.

One step further, if your company is running a promotion on delivery, you can segment the service list further to those who have visited your delivery service page.

2. Write Captivating Copy

Predicting your buyer persona’s everyday problems and ask yourself how can your company help solve them? Take into consideration a buyer’s biggest concerns and struggles, and then write copy that will address those concern

Consider word usage and particular phrases. The words used to market to a Millennial are going to be different than those used to speak to a Baby Boomer. So take into consideration things like age and educational background. Would the reader respond well to complex words or a colloquial approach? All of these considerations can help hone in on a message that will speak to the persona.

3. Provide a Suitable Offer

What does your buyer persona value most (time, money)? Depending on what is most important to them will determine what offer to present. Just make sure the offer speaks to what is valuable to the buyer.

Also, present the offer at the very end of the campaign. After hearing a consistent targeted message for a few weeks, the reader is a lot more likely to convert.

Work cites:

MRKT 484 Ashley on Personas. (n.d.). Retrieved from https://media.oregonstate.edu/media/t/0_gdmjk9hb.

The New Way of Email Marketing. (n.d.). Retrieved from https://www.stukent.com/expert-sessions/the-new-way-of-email-marketing/.

Using Buyer Personas in Email Marketing Campaigns. (2019, March 7). Retrieved from https://gimmemojo.com/2018/01/15/using-buyer-personas-email-marketing-campaigns/.

What’s in a Name? Creating Personas for Digital Marketing. (n.d.). Retrieved from https://www.gartner.com/en/marketing/insights/articles/whats-in-a-name-creating-personas-for-digital-marketing.

The Current Model Of Online Advertising Presents For Society Is that Dangerous?

The digital ads business, nowsadays, is nearly a magical machine, which collect all our behaviors, interests or desires. However, from the massive amount of data, the number of misusing its data has increased. There are an uncountable number of Fakery among the internet using. Besides, there are more that a million fake Instagram and Facebook User in general, and even fake review site to sell your stuffs.

In facts that advertising is everywhere, and we have subconsciously seen as advertisement 20000 times each day. People who say Advertising are dangerous have raise many justifiable concerns. Here are some of potential problem:

• Impractical Body Image Expectations
  In the Advertising, most men have perfect body with ripped abs and perfect hair and teeth. It’s even worse for women. The standards of beauty in advertising are ridiculous, and even when they try and empathize, they still come out with ads that heavily favor good-looking women. Dove has done a great job of trying to embrace real women with its “campaign for real beauty,” but even then, the ads sometimes bumped. Thus, our self-image is absolutely being affected.

• Compelling an Unnecessary Need
  there are a lot of ad that push products to very few people actually need. Think about the product or service that people actually need to survive and thrive does not need an ad campaign right?  consumers are actually seeking them out. But when it comes to the “stuff” that we fill our lives with, advertising can implant deep-seated a yearning desire for those products. “You need that new mobile phone.” “Your life would be so much better with this car.” “How could you possibly live without an iPhone?” From new cars to music players and the latest candies and junk foods, advertising can literally make people crave something they didn’t even know they wanted.

• Targeting Younger Consumers Using Sex appeal and Violence Content
  Advertising somehow uses sex appeal and violence to make products appear cooler to attract the youth audience. And advertising, especially political advertising, can sway the course of a nation through deception and misinformation.

• Messing Our Lives With Endless Messaging
  For example, Pop-up ads ruin any kind of website experience, often slowing the site down to feed you with ads you don’t want to see, and making it hard to close them. Even in the products we purchase (the cheaper Kindle Fire comes with ads built-in to the device). It’s hardly surprising that people are paying significant monthly subscription fees so that they can avoid ads on YouTube, and Hulu

• Invasion of User Privacy

User privacy is one of the biggest risks in online advertising. Using someone’s name or likeness without their permission, sharing their private data, or revealing information about a user that represents them falsely. The best example of this risk is the use of personal information without asking for the permission of the customer, which can often be quite costly.

Is that the current model of online advertising is dangerous for society?

I believed that the current model of online advertising is dangerous for society. I would give the rate 4 out of 5, which is generally high. Because of online advertising nowadays is like the blood of the internet, we see them throughout our day by the time we are using our smartphone and computer.

The riskiest part is privacy concerns, and I personally think that nowadays, marketers and advertiser, exceed the line of our privacy. We have been a pawn in the advertising game. We have been collecting our behavior, interest, and desire even the most private one by using the internet. The result in the advertising aspect is going to be great because we can collect potential customer’s data and using it to penetrate the right market. Conversely, in a regular people aspect, it seems to be unfair for people who have to see the ads that they do not need to see, YouTube especially, the advertisement has obstructed the joyful and fun in their leisure time.

Along with privacy, misleading concern has played a significant role in this. Kids and children are targeted in this situation. They are being compelled by most of the ads they have seen, such as games, toys, or brand name items, which are sometimes unnecessary. Besides, online advertisements, sometimes including sex appeal, violation, or impractical social standard. For instance, there is some kind of pop-ad that has shown gambling or sexual content, which may be a fraud. Therefore, online ads nowadays are very dangerous. We need to be using it properly.

CODE OF ETHICS FOR DIGITAL MARKETER(s)

• Not set unreasonable audience expectations.
• Stay Away from Biases
• Never Compromise On Privacy
• Be Transparent
• Speak Truth
• Imagine the Impact
• Not engage in any activities that intentionally cause harm to a client’s brand or reputation.
• Not intentionally violate any governmental laws
• Not falsely represent others’ work as our own
• Not intentionally deceive or mislead consumers or search engine crawlers.

Work Cites:

• https://www.business2community.com/social-media/7-fundamental-ethics-social-media-marketing-01571504

• https://www.thebalancecareers.com/is-advertising-harmful-to-society-38971
• https://www.nytimes.com/2018/01/31/technology/internet-advertising-business.html
• https://www.philosophytalk.org/blog/end-privacy
• https://blog.ed.ted.com/2017/01/24/how-to-protect-your-online-privacy/

Hi everyone! welcome to my second post. Today, I am going to talk about Rank.

What is Rank? Generally, rank in SEO refers to a website’s position in the search engine results page. There are many factors that impact ranking such as URL structure, page load-time.

WHAT TO DO WHEN YOUR WEBPAGE DOESN’T RANK.

There are many possible factors that influence to this. I will list five of them.

1. The Content

The content is a crucial factor in order to be good webpage. However, sometimes author unintentionally put wrong content, and manage wrong content structure. There are many reasons that harm your content. For example,

• Duplicate content
• Insufficient content
• Old, untouched, stale content
• Confusing navigation
• Split keyword focus, so there are multiple pages that could rank for a given word
• Incomplete basics, such as metas, alt tags, and schema markup
• No blog or other way to continually refresh your content
• The length of the content

To fix it, most of them can be easily fixed by creating checklist. In addition, to start thickening up your content by expanding its length and level of detail. If your page has 500 words of unique content and your competitors all have 2,000 or more, expand your piece so that it beats all of them in length, detail and quality.

Improve your content by adding relevant subheadings with your primary and related keywords. Your website’s content needs to be high-quality, educational, insightful and personal. 

2. Too Competitive

Using the common keywords can make your competition has already done the same. When you’re targeting a competitive keyword market, you need to extend your SEO strategies further than using the most common search words and phrases in your content.

3. The site is not mobile-friendly

It is significant that your site is ready for mobile-friendly search results. If you still haven’t altered the design to make it suitable for mobile users, that negligence will affect its overall rankings.4.eLinks to suspicious websites

4. Links to suspicious websites

If you notice suspicious links you haven’t added, fix the damage and improve the security system of the site. It’s been hacked. You need to make sure to include high-quality links to your website.

5. Haven’t have a clear keyword strategy

Your keyword strategy has to be very clear. You shouldn’t pick random keywords without optimizing the page. They will look for them in the page title, page link, subheaders, image descriptions, and page description.

How do you know whether your webpage is going to have better ranking or not? — According to the Rand Fishkin, he describes a checklist for SEO. Here is his check list:

1. Crawlable, accessible URLs — can easily parse and index

2. Keyword research — choose word+phrase that intent to solve you problem

3. Investigate the SERP to find what Google believes to be relevant to the searcher

4. Have the most authoritative person create content that will serve the searcher’s goal

5. Publish compelling title tags and meta descriptions

6. Intelligently employ primary, secondary, and related keywords

7. Use rich snippets and schema markup to enhance content . — to enhance the visibility potential

8. Optimize for page speed

Work cited:

15 Reasons Google Doesn’t Rank Your Site (And How To Fix It). (2018, March 28). Retrieved from https://buildfire.com/reasons-google-doesnt-rank-site-and-fix-it/.

Eliason, A., Mary, S., Turalı, O., Eliason, A., Greenspan, S., Yooker, … Eliason, A. (2018, October 22). Why Isn’t My Website Ranking? Retrieved from https://www.seo.com/blog/why-isnt-my-website-ranking/.

Fishkin, R. (2019, July 31). How to Rank: The SEO Checklist. Retrieved from https://moz.com/blog/rank-in-2018-seo-checklist.

Sophie. (2019, March 6). Reasons Your Website Isn’t Ranking (And How To Improve Them). Retrieved from https://digitalmarketinginstitute.com/blog/18-04-16-reasons-your-website-isnt-ranking-and-how-to-improve-them.

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